Q&A: Alle Fister Of Bollare

Written by on June 10, 2011 in Lifestyle, Q&A - 12 Comments

Alle Fister is an entrepreneur at heart. She worked as Shopbop’s sole PR guru straight out of college and now runs Bollare, her own communications and style PR firm. Alle is a remarkable example of how hard work, passion, and determination can pay off. We chatted with Alle about starting her own business and how she stays inspired.

How did your start with Shopbop ultimately lead to establishing your own PR firm?
I started with Shopbop fresh out of college!  I reached out to the brand via a ‘Customer Comments’ section on the site outlining why I would be a great member of the team and my thoughts on future executions to grow the brand.  After receiving a call from Bob Lamey, one of the company founders, I packed up my convertible and moved from Malibu to Madison, WI.

At the time, Shopbop was a much smaller brand so I was responsible for everything from writing product descriptions, running photo shoots, sending out PR pitches, and appearing on television segments for the site. Efforts were well-received, and six years ago, Shopbop was acquired by Amazon. In this transition I founded my own consulting business, Bollare, with Shopbop as our first account!

Today we still manage PR for Shopbop and have developed quite the client roster with clients which includes: Blank Denim, Gilt Groupe, Isabel Lu, JULES SMITH, MinkPink, Only Hearts, Physique 57, Planet Blue, REEF, Ruthie Davis, Smythe, Tigerlily, and Yarnz.

What is your greatest professional accomplishment?
I love my entrepreneurial spirit that developed with my efforts at Shopbop and Bollare. Further infusing this spirit into the members of the Bollare team and working with our clients is such a rewarding feeling.

What have been the key secrets to your success?
My very smart grandfather says “the harder you work, the luckier you get.” I definitely found this to be true!

On your to-do list for your upcoming visit to New York?
I can’t wait to take in the view of the city from the newly expanded Chelsea High Line. After the sun sets, I’ll head over with friends to nearby tapas bar  El Quinto Pino. The horchata and garbanzos fritos are both divine! I always look forward to visiting MoMA’s PS1 when I’m in the city. The offerings at the museum never fail to inspire, and their current Sergej Jensen exhibit is a must-see.

What are your daily digital reads and what is currently inspiring you?
Glitter Guide of course! On a daily basis I also like to check out: LA Times, New York Post, New York Times, People.com, WWD, and X17. Having an awareness of what’s going on from gossip to news is critical in my field.

Photo Credit: (clockwise) Life Hacker, Bollare

  • http://gypsy-diaries.blogspot.com/ Gabby / Gypsy*Diaries

    WOW! Talk about a superwoman! 😀


  • http://www.everydaytorunway.com Lauren

    Love the mantra! Such a power woman, great feature!

  • http://www.michelledrewes.com @MichelleDrewes

    Such an interesting article! Alle is such an inspiration to all ambitious women!

  • http://twitter.com/tanybrown tanya

    wowowowow! congrats on the big launch of glitter guide – so impressed :)

  • http://www.whatyoufancy.co.uk el {what you fancy}

    So inspirational! And what a gorgeous office!

  • http://www.stylelistaconfessions.com Stylelista

    I love working with Bollare on my blog, Alle is such a sweetheart! I definitely would love to work for the company! What a great interview! :)

    xoxo Stylelista

  • http://------ Bert Fister

    Congratulations for a WONDERFUL GRAND DAUGHTER , PaPa

  • http://tastesandstyle.blogspot.com Marissa

    This is such an inspiration to read.. especially as a recent college grad furiously filling out applications!



  • http://www.lapetitefashionista.com lauren @ lapetitefashionista

    SO inspiring to see a girl who has gone after her dreams & gotten everything she wants in a career!

    PS LOVE that her papa commented; so something my grandpa would do :)

  • http://www.whippedSTYLE.com Casie

    Absolutely adorable! What an inspiring gal :)

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  • Pingback: Front Row Fashion PR: Q&A with Bollare Founder Alle Fister | PR Couture: Fashion PR, Marketing & Social Media()

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