Catherine, the delightful owner of adorable boutique, Hallelu, gave us a tour of her chic seaside pad. Earth tones and distressed woodwork generate a relaxed, outdoorsy vibe effortlessly reminiscent of the seashore. Creamy white walls and mismatched accessories further contribute to an unmistakable surf shop aesthetic. Modernized with sleek touches and funky accents (think: chevron pillows, paper lanterns, and pink stairs), Catherine’s beachy abode has a charming character all its own!
Catherine spends time on her patio in a Zara skirt, thrifted shirt, Hallelu necklace, and Steve Madden shoes.
What inspired you to open your own boutique?
I come from a long line of entrepreneurs. My great grandmother opened a hotel all on her own, my grandfather started a laundry business at 14, my dad started a furniture business and so on. So I guess you could say it is in my blood. But I discovered my love of fashion after working as a buyer in San Diego. It was the first time I loved my job so much that I couldn’t wait to go to work everyday!
Catherine on her pink stairs in a Hallelu dress, J. Crew sweater, Anthroplogie belt, and Jefferey Campbell shoes.
How would you describe your personal style?
Fun, girly, colorful, laid back. I definitely don’t take myself too seriously so my style changes daily. I get dressed based on my mood. Sometimes you feel like a nut, sometimes you don’t.
Do your home and personal style closely resemble each other?
Yes. Some people call me Pinky, so I think the pink stairs say it all. My husband is a surfboard shaper so there is a fun mix of surfing and fashion throughout. But my style is definitely more vintage while his is more modern so we have had to get creative with mixing our styles.
Thrifted pink chair & pillow, Urban Outfitters pink antlers, Zara dress, Hallelu necklace.
Thirfted leopard pin, The “C” cup was a gift from one of her favorite employees, Anthropologie ring holder, thrifted tray.