Photography: Ashley Batz
Eugenia Chien, Blogger Marketing Manager over at Polyvore, gave us her insight on the unique company, as well as a private tour of their new Mountain View digs. The creative start-up mixes tech with fashion, providing an innovative and inspiring space for Polyvore users to create collages (also known as “sets”) with millions of items from across the internet. As one would imagine, this is one stylishly fun office. The close-knit team enjoys daily lunches as well as spontaneous games of ping-pong together!
Christian Louboutin ‘Zigounette’ spike heels from Nadia Hussain, Polyvore Community Manager
Can you explain the concept behind Polyvore (for those who may not know)?
Polyvore is the web’s largest community of tastemakers where people can discover their style and set trends around the world. On Polyvore, you can create a collage — what we call a “set” — from over 42 million images, everything from a Valentino cashmere coat to Prada sunglasses. With over 11 million unique visitors a month, Polyvore has a virtual army of Anna Wintours and Rachel Zoes ready to offer you inspiration!
Amazing sunnies by Sheefun for Ann-Sofie Back by Tom Davis from Nicole Williams, Director of Client Services
How did the idea for Polyvore come about, and where does the name come from?
The idea for Polyvore first came to Polyvore’s cofounder and CEO Pasha Sadri in early 2007 after he’d built a virtual mood board tool to help with a house redesign project. By April, he and the founding team launched a fashion-focused platform.
Eugenia’s Steven heels, Kate Spade pebbled leather handbag, and Pink Lily denim jacket.
Eugenia Chien, Blogger Marketing Manager, Three Dots tee, Banana Republic skirt, Forever21 booties, Park Life necklace, and Polyvore necklace.
Describe the office culture in 3 words.
Creative, energetic, and fun!
Chrystal’s goodies: Prada Acid Treated Wallet, Chanel Nail Polish, Panasonic Lumix LX 3, Vintage Gucci Watch, Marc Jacobs Lipstick Pen, Prada Baroque Sunglasses, Miu Miu Studded Laceups, Army Dog Tags
Nadia Hussain, Polyvore Community Manager, in a DVF blouse
Nadia Hussain, Polyvore Community Manager, Prada boots, Alexander Wang bag, Michael Kors watch, Aritzia cape
What do you enjoy most about your role as well as working on the Polyvore team?
As the blogger marketing manager, I create programs for bloggers and help make Polyvore a better tool for blogs. The best part about my job is that I work with amazing bloggers who are some of the most entrepreneurial and creative people I have ever met. And of course, they have an incredible eye for fashion!
Working at Polyvore is great — we have just over 30 people, so it’s a small, fun, and friendly team. We still eat lunch together everyday at one long table. We also just moved into our spacious new office, where we have a lot more room to play ping-pong!
Lauren Applegate, Sales Marketing, ALC dress, Ginette NY necklace, Dior and vintage rings
Lauren’s Celine bag & Gucci clutch
Nicole Williams, Director of Client Services, and Lauren Applegate, Sales Marketing, meet to talk about the Polyvore Intelligence Report
Rebecca Minkoff x Polyvore Dee clutch at Nadia’s desk
Kat Ng, Account Coordinator, H&M tank top, Foreign Exchange skirt, Net belt, Steve Madden booties, and Movado watch
Between the numerous user sets and your fashionable coworkers, are you constantly inspired (style-wise)?
Definitely! I am amazed at what our community creates every day. The top sets on Polyvore.com are incredible; you can really get lost looking at such beautiful creations. I also keep up with fashion blogs in my ever-expanding RSS reader. Working at Polyvore often means a new fashion craving every other hour!
Kat’s goodies: Polo Ralph Lauren shirt, Polyvore badge, LV wallet, Sanrio wallet, Ray-Ban sunglasses, iPhone
Kat Ng, Account Coordinator, and Brittany Horton, Account Coordinator, take a break with a fun game of ping-pong
Polyvore recently collaborated with Rebecca Minkoff. Can we expect to see more designer / brand collaborations in the future? Any hints on these upcoming partnerships?
Our collaboration with Rebecca Minkoff was one of the most exciting projects we’ve done. The clutch was designed by a Polyvore member, produced by Rebecca Minkoff, and debuted on the runway in New York Fashion Week this February. The whole project — including having bloggers style the clutch — really showed that Polyvore is a democratizing platform in fashion. We’re always looking at new opportunities, especially ones inspired by our community, so stay tuned!
What aspect of Polyvore do you think is most popular for users?
Creating sets! Polyvore users create over 35,000 sets a day to express their style and inspirations. We’re just constantly in awe of our community’s artistry. It’s like having an endless fashion magazine to browse through at all times.
What is Polyvore‘s vision for the future?
Our cofounder and VP of product, Jess Lee, has said that social media is an incredibly influential force behind democratizing fashion. That’s clear when you look at how much the Polyvore community and bloggers drive trends and create conversation. There’s really an opportunity to build the right kind of social commerce platform, and to highlight the fresh new voices in fashion.