Fuelling our love affair for English Style is this Spring/Summer ‘12 collection from Mulberry. Famous for their daydream-worthy bags, a tribe of cool-girl fans, and seriously fun Fashion Week shows (last season, the ballroom at Claridge’s was transformed into a seaside funfair, complete with thousands of fairground animal balloons, arcade games, and The Hurts providing the soundtrack), Mulberry is undisputedly our favourite English label at the moment.
The whole collection is utterly Glitter Girl-worthy (blush pink Alexa bags, sherbet yellow dresses, golden charm necklaces, and bow heels). For the campaign, Tim Walker shot Lindsey Wixson and Frida Gustavsson (at Brighton Beach on the English coast) bouncing about amongst larger-than-life melting ice cream cones, fish & chip wrappers, and sweet, stripey bags. The scenes instantly bring back nostalgic childhood memories of trips to the seaside. We want to live in Mulberry’s world!
– By Briony Whitehouse of A Girl, A Style