Photography: Michelle Drewes
Stylist and creative consultant Jennifer Margolin, the fashionable mind behind the blog Red Sole Diary, welcomed us into her effortlessly chic San Francisco home. Jennifer’s penchant for glamour and style is evident throughout her house, not only in her extensive shoe collection (seriously, how amazing are her sparkly Louboutins?), but in her delightfully decorated interiors as well. From fresh flowers and refurbished thrift store finds to an enchanting mix of textures, Jennifer has created a welcoming and classically stylish home to share with her husband and daughter.
“I love how our living room turned out. All of the pillows on my couch I had made with various fabrics. I mixed great prints with bright-colored velvets to make it interesting. We spend so much time in this room as a family. The two side chairs were old Crate & Barrel, and I had them reupholstered with a beautiful light lilac velvet. I then had the wood lacquered a deep plum color.”
Why did you begin blogging, and what have you gained and/or learned throughout the process?
Shortly after I had my daughter I knew I had to do something that was just for me. I started my blog as an outlet for me to talk about what I love: fashion. When I started I barely knew what a blog was, but it quickly took on a life of its own. Having my blog has opened many doors and inspired me to take the leap and start my own fashion styling and creative consulting business.
I have met so many amazing people since being online and continue to be inspired by them daily. I’ve learned that this world is so much smaller, especially with everyone being online now. Do what you love, because others will respond when it’s authentic. Take that break away from all the technology and stop to smell the roses. You’ll be so much better for it.
“I love the built-ins on either side of our fireplace. It’s great for displaying our photos and other items that are special to us.”
Tell us about your home. How is it an expression of yourself?
I love our home. For me, it’s important that my house feels warm and inviting. I love entertaining and want all of our guests to feel at home. I decorate very much how I style my clients and myself, mixing highs and lows. Classic with a mix of glamour. I love photos and have many showcased throughout our home. It’s fun having our favorite moments on display for others to see. Most of the artwork in our home is from when my husband and I went traveling around the world together. When I look at a particular piece of artwork, it reminds me of our travels and the place it was purchased, which always puts a smile on my face.
“I love fresh-cut flowers. They instantly make me happy. The glass jar was a gift from Gumps, and always has some sort of candy in it. These are some of my favorite pillows in our house. I loved them so much that I got a set of cream and black ones for my office!”
Do you gravitate toward a certain design aesthetic or color scheme?
My design aesthetic tends to be contemporary, with understated luxe and glamour. I love mixing textures and prints with pops of color. My office is the one place that is just for me, so I was able to go all out and be extra girly (more so than I was for the rest of the house). I kept in mind that my husband needed to feel comfortable in the rest of our house as well.
Where are your favorite places to shop for interiors?
Sacramento Street in San Francisco has some amazing home stores that I just love and I always find amazing things there. I also love heading up to Mill Valley and shopping at Summer House & The Tyler Florence Shop. Online shopping is where I’ve found many amazing things for our home — from Gilt, Horchow, and other fun sites. I managed to find some great pieces of furniture at our local Goodwill store and then had them refurbished.
What is the most sentimental piece in your home?
The most sentimental piece in my home is an old photograph of my grandma. We were so close and I miss her all the time. She gave me her baby picture years ago because out of all her kids and grandkids, I was the one that looked the closest to that picture when I was that age. It’s such a beautiful photo and I have it hanging up in my daughter’s room.
“We have a lot of dinner parties here in our dining room. Homemade pizza night is always a big favorite in our household. We got our beautiful dining room set for as a wedding present from our family. I miss living at the beach, so when I saw this driftwood centerpiece (purchased at Anthem in SF), I knew it would be perfect on our dining room table. In the corner you can see some hand-carved walking sticks we got while traveling in various countries.”
“Every once in a while I crave a Diet Coke, so we always have some on hand. I purchased the custom-monogrammed ice bucket from Iomoi. They have the greatest home items. The short violet glasses I found at a local antique store in SF. The beach photograph by Bo Bridges was a gift from all of our friends when we moved from Hermosa Beach. That is the HB pier in the photo, and I love seeing it all the time in our home.”