Catherine Sheppard’s penchant for style became apparent at an early age — she was indulging as a fashion fiend before she hit preschool. Her love of style continued to grow, and she now makes her living as a stylist (The Life Styled) in Los Angeles. Catherine embraces all aspect of the fashion industry: she loves airy girly pieces, funky tough pieces and even injects masculine touches. This cornucopia of styles is also evident in her home. She and her husband have cultivated a collection of the fabulously quirky (we can’t get enough of her gold dinosaur figurines) to decorate their abode. Catherine gave us a peek at her beautiful home and shared with us her thoughts on her wardrobe, her interior style and her career.
“I fell instantly in love with these neon heels by Suecomma Bonnie, and it’s an added bonus that they fit in with our decor.”
When did you discover that you had a knack for styling and how did you get into the business?
My first memory of being fashion obsessed is trying on all of both my parents shoes and lining them up in neat little rows sorted by color when I was about 3. I didn’t notice that I had a real thing for it until after I graduated college, was living in New York City, and started working in the creative offices of MTV Networks. I was so grateful to be able to express my style at work — we didn’t have any sort of dress code. My daily fashion choices became a real creative outlet in an environment that celebrated everyone’s own individuality. At that time, I never imagined I would make a career out of it though, because I was so intimidated by the fashion industry. Since it’s notorious for being cutthroat and unapproachable, I was squeamish about transitioning my career. But when I moved to LA four years ago, I was looking for my next job right when the economy tanked. I thought “This is my chance to do exactly what I want with my life.” That’s when I decided to start my styling business.
“Our living room has been the most challenging room to decorate. We spend the most time in here so it had to be comfortable and stylish at the same time. Some of my favorite pieces in the whole apartment are in here, like our framed coat of arms from the 1700’s, which we got at the Santa Monica flea market when we first moved to LA.”
Do you have a few tips for women looking to break into the styling world?
The great thing about styling is that it’s something you can teach yourself, even if you don’t have a professional background in fashion. All you really need to have is an good eye for it and a solid sense of resourcefulness. With that, you can make connections within the industry, build up your kit and portfolio, and you’re up and running! The very first thing I did was start my blog. While I spent the first couple of years finding my place in the styling world, I could use my blog as a platform in which to be inspired, make myself known outside of my smaller circle, and connect with the blogging community. In fact, all the amazing style blogs out there are where I like to find inspiration the most. I love seeing how real people who are passionate about style incorporate it into their own unique lives. Fashion is way more fun when it’s touchable and attainable.
“The entryway has really come to life from the plain wall it once was for a good year after we moved in. I love the weathered texture of the mirror mixed with the clean lines of the console and lamps, which I scored at Home Goods for $39 each. I searched forever to find functional yet pretty storage for dog toys and shoes underneath, and these baskets (a DIY project I saw on Pinterest) were the perfect solution.”
What’s your personal style in three words?
Sparkly. Spikey. Spunky.
“This tutu was lovingly made for me by my dear friend Jaimi. I love to play dress-up and try to style it in more wearable ways.”