Shop Talk: Shoedazzle

Written by on September 4, 2012 in Lifestyle, Shop Talk - 2 Comments
Shop Talk: Shoedazzle / Photography: Tim Melideo
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  • Tell us about ShoeDazzle. 
    ShoeDazzle is the original and leading destination for personal styling online, treating women to personalized monthly head to toe curated collections and recommendations by celebrity stylists building an intimate, personalized experience through creative innovation and social engagement. Clients enjoy access to exclusive collections—now including dresses, handbags, jewelry and lingerie—all at irresistible prices as low as $39.95 each.

  • Entry Display wall with interchangeable shoe and accessory displays and a hand-painted mural by Jennifer Rae Ochs.


  • How do you create such trendy, stylish shoes at such a great price?
    We work really hard to travel the world and get inspiration from the best designs to bring to our clients, who expect the latest on-trend fashions at accessible price points.

    Community workspace surrounded by ShoeDazzle product.

  • How and when did you decide to create ShoeDazzle?
    ShoeDazzle has been making women look and feel beautiful since 2009. The company was founded by Kim Kardashian (who serves as Chief Fashion Stylist), as well as Brian Lee, Robert Shapiro and MJ Eng. The company boasts award-winning client services, 2 million Facebook fans and more than 13 million clients.

    Current ShoeDazzle product displayed on rolling racks in the main community workspace.

  • One of the stylish ShoeDazzle designers showing off her fun hot pink shoes while working at her desk.

  • How do you pick your amazing stylists? 
    All women deserve star treatment and she’ll get it, without spending “star” prices. Our stylists help women bring out their inner celebrity, as they are often chosen for their personal style and projects that reflect translatable fashion for real women.

    Buyers Lounge; a custom designed seating area for the team to lounge or collaborate on new ideas. The Lucite table filled with ShoeDazzle product is a favorite piece in the new space.

  • What are your favorite shoe trends for fall?
    Metallics, toe-caps, and the new hidden wedge sneaker craze.

    ShoeDazzle pink fitting lounge defined by a pink cowhide rug and custom pink upholstered vintage chairs. 

  • You just opened a newly designed office by Jessica Marx. How did you come up with the design concept?
    We had Jessica design a space that would help our designers see everything that comes through our doors. You never know where inspiration can strike! All of our rolling displays (from clothing to jewelry and of course, shoes!) are actually on wheels, which allows our internal meetings to take place across the entire space. We’ve really ditched the idea of sitting behind a desk and moved onto the idea of interactive fashion fun.

    A few of the fabulous Shoedazzle designers enjoying the Buyers lounge getting inspired for future seasons.

  • What were some key items that you had to have in your new office? 
    -Racks on wheels
    -Design pods for each group
    -Artwork to inspire
    -A ‘picnic’ think table with a dash of pink trimmed inspiration


  • Favorite room in the office?
    Inside the kitchen, where we have a deluxe cappuccino machine! The team loves an espresso fix!

  • How do you sparkle? 
    By sitting under the pink chandelier in the buyer’s lounge where inspiration and ideas come to life.

    Bright pink picnic think table where designers work on ShoeDazzle collection designs. 

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