Jenny Moore has a simply fabulous San Francisco abode—not that we’d expect anything less. This consignment connoisseur scours flea markets for vintage pieces that end up in one of two places: her brilliant website, Le Cart SF—or her very own home. We so admire her savvy ability to determine the exact fate of each of her beloved finds. Her cozy apartment boasts clean lines, a highly intuitive mix of color, and treasures galore—all of which seem to possess special stories worth sharing. Read on for more of Jenny’s flea market fearlessness!
Mary & Jenny of Le Cart SF
In case you missed it: we featured Mary’s home yesterday. See it here.
Photography: Michelle Drewes
Shop the story:
Tell us about Le Cart SF. What inspired you to start it?
I’ve been in the design industry for years, but found such a passion for seeking out vintage pieces and recreating them. It gives a home an eclectic look, which I love. It just so happens that my best friend Mary Graf has the same passion. We were always waking up at the crack of dawn and heading to Alameda, filling up our carts with items we loved. A couple of years ago our apartments were getting pretty full, but we didn’t want to quit seeking out what we thought were true treasures! So, Le Cart was born! We truly only buy what we love, and hope that our customers love everything too!
You have a love for refurbished and vintage pieces. How do you decorate your own home with them?
Most everything I find vintage, I buy. Not necessarily because I have a particular space for it in my apartment, but because there is something about it that I love and simply cannot live without. Somehow, though, everything has managed to find a place so far. It all just comes together, which is a true testament to buying what you love!
“This is my dining room/office. The table is small and a hand-me-down from Mary, but I love punching it up with a Roberta Roller Rabbit tablecloth. The clear chairs pair nicely with the busy design, too. I love my everyday china. It’s Juliska and is a nice, creamy white with taupy-gray accents—very simple and goes with anything! Those candlesticks are some of my favorites—they were a wedding present. The flatware is mix-matched from the flea market. The mirror in the background is a flea market find, and the prints on either side were my grandmother’s.”
Any favorite pieces in your home?
Oh gosh…so many! Currently, the brass giraffe in my living room is one of my favorite pieces. I spotted it at a flea market and knew it was coming home with me, period. I love it even more now because my daughter has taken a liking to it. She always wants to play with it and I let her (closely supervised, of course!). I also love the green horse lamp I found. It was on one of the last rows at Alameda, I was exhausted, and it was hot—but I spotted him and RAN for it. I bought it, got a new shade and a cute finial, and now, it makes me smile every time I see it! Can you tell I have a weakness for anything animal-themed in design?
“I purchased this area rug from Urban Outfitters. I really liked the juxtaposition of the multi-color floral with the graphic black and cream in the rug.”
“This area of my dining room is my ‘office.’ I love the grasscloth Parsons desk from West Elm; its clean lines are perfect in here. The desk chair is a flea market find that I recovered in a Kravet fabric. I recently saw this pillow from Society Social and thought it was the perfect accent for my desk chair. Bonus: it helps to prop me up while I’m working!”
Favorite room in your house?
I would have to say my bedroom. As it is for most, this room is a sanctuary at the end of a long, busy day. I love to head in there early and curl into bed with all my mags and maybe some Bravo on TV. It’s a small space, but the dark walls with navy accents make it super cozy.
“The pink lacquer box from The Container Store helps hold odds and ends and keeps my desk looking clean. All of the acrylic accessories are from Design Darling – The Boutique. I love the preppy, pink monograms!”
How would you describe your decorating style?
Traditional with a twist. Ha!—I feel like everyone these days describes their style in those exact words, but it really is true! I’ve had such an affinity for traditional lines ever since my days at Tucker and Marks—-but I also like to incorporate a bit of youthful fun with pops of color and bright fabrics.
“This is my living room, probably the main room in my apartment where we spend most of our time. I used cool tones color-wise, but punched it up with the dark coral throw and lacquer tray on the coffee table. This is not a large room, so an apartment-sized sofa is a must. I like how the clear coffee table doesn’t grab at your eye—it gives the sense that the space is larger (at least, I like to think that’s the case!). My husband actually made the wooden side table to the left of the sofa. It was a high school shop class project. Not totally my style, but I love the story behind it—and the craftsmanship isn’t half bad!”
Favorite places to shop for your home?
Well, first and foremost: any flea market. Lotus Bleu in Hayes Valley is such a happy store, and the staff is super friendly. West Elm has great accent pieces, Etsy is a gold mine as far as I’m concerned, and I love Wynne Alex on Sacramento Street. They have some etched glass hurricanes I’ve been eyeing for months!
“This is a little nook in my living room that I use to display my collection of design books, photographs of friends and family, and accessories that are flea market finds and pieces from my grandmother and great-grandmother. My grandmother in particular was such a stylish lady, and I’m lucky enough to have a couple of pieces from her wardrobe as well.”
Any tips for people who want to score vintage items for their home? How can they make them look modern and cool?
Buy anything that you love or that speaks to you in some way; don’t worry about if it’s “in style” or if it goes with your place. And definitely don’t think too hard about it—if for any other reason than…someone else might snag it before you make up your mind! This happened to me with a white bamboo dresser that would have been perfect in my bedroom. I went to go “think about it,” and when I came back, it was gone! I have regretted that moment ever since. Larger pieces like chairs are so easily transformed with a new coat of paint and a fun fabric—so if you love the lines of the piece, buy it! The same goes for tables—take one home, lacquer it up with an emerald green paint, and you’ve got yourself a showstopper!
“Another shot of my living room, with my favorite chairs. I found these at Alameda. They were in bad shape, but I loved the lines, and their scale was perfect for this room. A new coat of paint and a fun, floral fabric—and voila!—brand new chairs. The round side table is actually a Le Cart find that Mary spray-painted silver. One day I stuck it between these chairs, and now, I don’t think I can part with it—ever. (Sorry, it’s no longer for sale!) Hazards of the job, I suppose. ”
Does living in San Francisco influence your home décor?
Typically, you’re dealing with some pretty small spaces, which impacts the scale of furniture. In a way, that dictates the direction of the design. The wall color throughout the majority of my apartment is Benjamin Moore’s “Coastal Fog,” which couldn’t be more appropriate for San Francisco!
“This is my daughter’s room. We didn’t find out what we were having, but I was convinced she was a boy, so I went ahead and decorated for one—painting the walls a dark navy, buying a green Serena and Lily bedding. Well, as it turns out, she’s a girl, and I have since balanced the “boyness” of the room with pops of bright pink. Her room is tiny, so the furniture is smal. There’s definitely no room for a big glider or rocker; hence, this small Eames rocking chair.”
“This is my bedroom. I have loved art of this subject matter for a long time, and recently pulled the trigger on this Samantha French print, titled, “Three Feet Below.” I love it; it’s so soothing to me and perfect for a bedroom. I’ve had several people ask if it’s me in the picture, but I can assure you—it’s not. I found the orange and blue pillows at the Rose Bowl flea market on a Le Cart buying trip this past summer. I love them paired with the crisp navy and white bedding.”
How do you sparkle?
Runs by the water with a view of the Golden Gate, laughing with my daughter and seeing the world through her eyes, dinners out with my husband, and skinny jeans.
“This is one of my bedside tables. They are the Bungalow 5 Jacqui side tables I purchased about four years ago and still adore. I always have a huge stack of magazines on them. I love that picture of my daughter; she was only about 8 weeks old, and it ended up being her birth announcement photo. The rose figurine is a Herend piece that my mom gave to me, and the small blue and white bowl—which I use to place my wedding rings in—is a gift from Mary’s mom.”