Joining the list of popular celebrity beauty ventures (the Kardashian sisters’ Khroma collection, Jennifer Lopez’s fragrances, and Lauren Hutton’s namesake line, to name a few) is actress, producer, and director Drew Barrymore, who recently launched her own new beauty collection, Flower! The line, available now, is being sold exclusively across Wal-Mart stores and on Walmart.com.

While the ventures may seem similar, this line is on a completely different level. Trust us, ladies—this one’s worth every penny (and the best part is, it’s inexpensive to begin with!).

Barrymore partnered with Wal-Mart and cosmetics manufacturer Maesa with a mission to create a line that offers the finest formulas of cosmetics without the high price points (everything is under $15). Combining well-made ingredients (“proudly made in the U.S.A” is stamped on every product) with ethical standards (there’s no way Barrymore would have allowed this line to be tested on animals!), these products are on-trend in every aspect.

With a product line ranging from a revolutionary 3-in-1 brush mascara to bright-hued lipsticks, eyeshadow quads, foundation sticks, and a bevy of other eye, lip, face, and nail products, we won’t blame you if you want to hijack the entire collection straight off the shelves!

Flower Cosmetics, $4.98-$13.98; Walmart.com

Written by Kara Manos of Politics of Pretty

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