[tps_header]You may not have heard of her yet, but Samantha Wills is a name you won’t want to forget. The 100% self-taught jewelry designer has a dedicated following in her native Australia, and the ornate statement pieces she creates are quickly gaining international popularity. Samantha’s style is at once vintage and modern, often influenced by her travels. She splits her time between New York City and Sydney, which means she has an abundance of stimuli to inspire new designs. An innate eye for design, enhanced by her business sense and appreciation for hand-crafted, quality pieces, has helped Samantha become a growing force among jewelry designers. Samantha’s strong sense of style and her gorgeous “Bohemian-luxe” pieces are just a couple of reasons we can’t get enough of her!
Trent & Dara of Trent Bailey Photography[/tps_header]
Tell us about your jewelry brand, Samantha Wills?
About ten years ago, I started making jewelry at my dining room table as a hobby and eventually selling it at a jewelry stall on Sydney’s Bondi Beach on the weekends. In 2004, I was given the opportunity to purchase a booth during Australian Fashion Week for $500 and my goal was to sell enough to break even, so I was gobsmacked to write $17,000 worth of orders—the next day I quit my job and the rest is history. We are still fairly new in the US market, but we have a terrific sales force, a great PR team and we are really focusing on growth in the United States. Samantha Wills jewelry can currently be found on samanthawills.com, as well as in select department stores and boutiques nationwide.
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She is so talented! Love her style too
Love the dress she is wearing in the first pictures and that romper. Great article.
Love her work, her style & her workstation.
Not only did I find a new great jewelry source, but she has great tips for managing frizzy/curly hair. Definitely going to give it a shot. Thanks for the interview and introducing us to her!
Where can I get that dress!?!?!!?
she’s such a talented and beautiful person, love her jewellery!
So beautiful!
She has the best hair ever.
Gorgeous! Such a beautiful apartment… the arrangement of the pictures on the wall is just perfect
Any ideas where the couch in photo 11 is from? Or where to find one similar? And her romper/dress in photo 22 is fab!
As an emerging jewelry designer, I find all the Glitter Girls inspiring and she is no exception…love her style and work.
It’s a pity we didn’t see pics of the other rooms. The bedroom, kitchen, her wardrobe, even upstairs. We’ve seen this room a million times before and I’d really like to see the rest of the place.
Love the apartment
I am so in love with that dress in the first pic and jewelry designs are amazing!! xo
anyone know where to get that dress? gorgeous!
Samantha Wills you look really great most of the girls wants to follow you.
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