You may not have heard of her yet, but Samantha Wills is a name you won’t want to forget. The 100% self-taught jewelry designer has a dedicated following in her native Australia, and the ornate statement pieces she creates are quickly gaining international popularity. Samantha’s style is at once vintage and modern, often influenced by her travels. She splits her time between New York City and Sydney, which means she has an abundance of stimuli to inspire new designs. An innate eye for design, enhanced by her business sense and appreciation for hand-crafted, quality pieces, has helped Samantha become a growing force among jewelry designers. Samantha’s strong sense of style and her gorgeous “Bohemian-luxe” pieces are just a couple of reasons we can’t get enough of her!
Trent & Dara of Trent Bailey Photography
Tell us about your jewelry brand, Samantha Wills?
About ten years ago, I started making jewelry at my dining room table as a hobby and eventually selling it at a jewelry stall on Sydney’s Bondi Beach on the weekends. In 2004, I was given the opportunity to purchase a booth during Australian Fashion Week for $500 and my goal was to sell enough to break even, so I was gobsmacked to write $17,000 worth of orders—the next day I quit my job and the rest is history. We are still fairly new in the US market, but we have a terrific sales force, a great PR team and we are really focusing on growth in the United States. Samantha Wills jewelry can currently be found on samanthawills.com, as well as in select department stores and boutiques nationwide.