When NARS Cosmetics recently announced a unique social media campaign to introduce their new Satin Lip Pencil collection ($25 each), we licked our lips with anticipation. Ultra creamy and packed with moisturizing properties, this 13-piece lip collection combines the convenience of a pencil with the application of a lipstick.

While the collection doesn’t hit stores until March 7^th, NARS loyalists and social media junkies can shop the collection in a special pre-sale via Pinterest before the big debut. The leading beauty cosmetic company tapped influential Pinterest users Caitlin Cawley, Bekka Palmer and Danaë Vokolos to create a pinboard inspired by each color family (nudes, pinks and reds) that truly captures the mood of the collection. Talk about a beauty and social media match made in heaven!

Written by Kara Manos of Politics of Pretty.