M.M LAFLEUR really started when founder Sarah LaFleur was a young girl watching her mother dress for work. As an adult, Sarah felt that dressing for her management consulting job in NYC just wasn’t evoking the image of a powerful businesswoman that her mother’s stylish clothes always had. She decided to fix the problem herself, launching M.M. LAFLEUR with fashion designer Miyako Nakamura and systems engineer Narie Foster. The M.M. LAFLEUR team members utilize their combined set of skills to create impeccably stylish, functional, work-appropriate dresses. The brand’s constant focus on customers’ needs—paired with a dedication to delivering beautiful, high-quality, and accessible clothing—easily explains its success!
You focus exclusively on work-appropriate clothing that looks great on real women. Can you tell us a little more about what guides M.M. LAFLEUR and your dresses?
Have you ever walked into Bergdorfs, looked at the dresses from Alexander McQueen, The Row, or Roland Mouret, and thought, “Beeeeeautiful! Now, let’s go see what Zara has to offer?” I wanted to offer an alternative to both the beautiful designer dress that costs your entire paycheck and the thrifty, fashion-forward piece with questionable quality and fit. At M.M. LAFLEUR, we design every dress as though we were running a luxury fashion house, while keeping in mind that these dresses are for purposeful women. Our designer, Miyako Nakamura, brings her high-end fashion experience to every piece. We source our fabrics from the finest mills in Italy and Japan, and make all of our garments in New York City. By cutting out the middlemen and selling directly to customers through our website and trunk shows, we’re able to sell dresses—that would otherwise have to be sold for $1,200—for a fraction of the price.