Devon Dyer may only be in her early twenties, but this girl is as pulled together as any experienced thirty-something. She’s the voice and business smarts behind Devon Rachel, the successful style blog that spurred a move from Dallas to Los Angeles. And you won’t find any of the typical angst-filled identity crises when you talk to Devon: from career to fashion, this is a girl who knows exactly who she is and what she wants. Scrolling through Devon Rachel, we can’t get enough of Devon’s what-you-see-is-what-you-get attitude and chic yet out-of-the-box style. Of course, we immediately fell in love with her home, a perfect reflection of Devon’s bubbly, eclectic and polished vibe!
Photography by: Jessie Webster
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Tell us a little about your blog, Devon Rachel.
I started Devon Rachel over two years ago as a creative outlet to combine my love of fashion and writing. I had no idea it would give me the opportunity to move from Dallas to Los Angeles or that it would become a full time business. I decided to call the blog my actual name because my personality is exactly what you’ll get. Readers can expect to hear my outspoken, sassy but positive attitude. I try to encourage them to step out of that silly comfort zone, whether in their home or their wardrobe. Think of me as your best friend who hates to hear you say, “…Devon, I could NEVER pull that off.” Guess what? You can. I’m passionate about turning the runway into the REALway and helping you achieve your most fabulous, kick-butt self in the process.
My favorite sofa pillow sums up the Devon Rachel mantra perfectly: Get. It. Girl.