With VANJEAN Boutique in Columbia, South Carolina, Melissa Blanchard has created a perfectly curated, fashionable destination for women with Southern sensibilities. From a seriously awesome selection of denim and envy-worthy cocktail dresses and jewels, Melissa’s boutique is something special. We were lucky enough to get a behind the scenes look at VANJEAN, and we can’t get enough of its chic offerings — and that white leopard carpet of course!
Photography by Andrew Cebulka.
How and when did VANJEAN Boutique begin?
VANJEAN opened in 2004. The “how” answer is the owner of the women’s boutique that was in my current location was ready to step away from retail into wholesale. I took over the lease, added a few new lines and changed the name. Many new lines have been added to the mix over the years and the décor has changed so much that VANJEAN feels like it has always been around.