If you’re a reader of fashion blogs, you’ve most likely come across Loren Hope jewelry in your internet explorations. The baubles in this line are colorful, sparkly and have an art deco feel — what’s not to love? We sat down with Loren Barham, the founder and designer behind Loren Hope to learn more about her creative process and the reasons she keeps her line USA-made. And of course she shared her favorite ways to stay sparkly! Read on to get to know more about Loren and to see the beautiful images from her new lookbook.
By Julia Dzfic of Lemon Stripes. Images courtesy of Loren Hope.[/tps_header]
When and why did you decide to start Loren Hope?
I started Loren Hope in November of 2005. I was living in the UK with my husband Aaron, who was then in the US Air Force and stationed at Lakenheath AFB. I had just left college, where I studied Fine Arts, and I was anxious to stay creative. I decided to start Loren Hope Designs as a way to make some extra money while also being able to satisfy my creative itch. I have always loved jewelry and I have dabbled in making jewelry my entire life, so it just felt right.
What inspired your Fall 2013 look book?
I knew I wanted it to have a mid-century vibe with simple, yet feminine clothing, paired with masculine accents in the props and decor. Because the collection was inspired by the cosmos, our stylist Sara Kate Huff brought a slew of trinkets and art that captured that vibe: a top with crescent moons, a blazer with stars printed on the lining, a vintage 50’s tree ornament that looked like a starburst. I wanted it to feel curious and moody, yet on trend, intelligent and relevant to our customer.