Shop Talk: Trophy Cupcakes


Cupcakes have always been one of our guilty pleasures, and stepping into Trophy Cupcakes is like entering a world of delicious temptation. Jennifer Shea opened the Seattle cupcake shop and vintage party supply retailer in 2007, and her mouthwatering treats garnered immediate attention — her cupcakes are consistently regarded as the best in Seattle. Aside from expanding to five additional locations in the area, Jennifer’s book Trophy Cupcakes and Parties! is now on shelves. We couldn’t wait to get a look at her gorgeous shop and offices, and pick her brain about baked goods and business!

Check out Trophy Cupcakes on Facebook to see if Jennifer will be doing a book signing in your area soon!

Photography: Rina Jordan Photography[/tps_header]

Can you tell us a little about Trophy Cupcakes?
My husband and I opened Trophy in 2007 after years of planning and recipe testing. I’ve been a baker and party-maker my whole life, so opening the shop was truly a dream come true. Trophy was met with immediate fanfare and it wasn’t long before our cupcakes were featured in Vanity Fair, Sunset and Seattle Magazine. I was even invited to appear on The Martha Stewart Show, another absolute dream come true. Since then we have opened 5 more locations around the Seattle area, and have been named Best Cupcake Shop in Seattle year after year. And my first book just came out, it really is the cherry on top of it all! I pinch myself all the time because it’s just so amazing that I get to do what I love every single day!

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