Long gone are the days of wearing baggy clothes and old high school sweatshirts to the gym, thanks to stylish activewear companies like Beyond Yoga! The brainchild of Jodi Guber, Beyond Yoga was founded on the belief that every woman should celebrate her body with clothing that makes her feel confident — even when working out! (Huge bonus: Beyond Yoga products are made in the USA with luxurious, durable fabrics.) We spoke with Jodi to learn more about this inspiring brand, her fans and her goals for continuing to make women feel their very best!
Describe how Beyond Yoga got started.
I was at a stage in my life where working for myself was a priority. I was determined to find something that I loved so that I could start my own business and be my own boss. I thought about things that I was both passionate about and good at. I love yoga, exercise, fashion and helping people.
My hope was to design a truly inclusive line (considering all shapes and sizes) that, at its core, encourages self-esteem in all women and girls and helps them feel good about the bodies that they are in NOW. So I took my personal struggle with my own weight and self-esteem, along with how I had learned to flatter my body during the most challenging times, and created Beyond Yoga.