Style at Home: Ariane Goldman of HATCH


Ariane Goldman is the ultimate maternity maven. Founder of HATCH—an ingenious collection of chic, comfortable and timeless wardrobe essentials to wear before, during and after pregnancy—she resides in New York with her husband Max, 3-year-old daughter Charlie and baby number two (due in November!). We’re so happy to share Ariane’s sleek SoHo space with you, plus some of her personal takes on home, work, style and more!

Photography: Trent & Dara Bailey
Written by Natalie Lynn Borton

Shop the story:

We are huge fans of HATCH Collection—what made you decide to take the leap and start the brand?
When I founded HATCH in 2011, there just weren’t any solutions out there for ‘growing’ style. I had just been pregnant with Charlie, and the “maternity” market was super far from my personal look or anything that I wanted to wear. I could only imagine that there were zillions of women out there who felt like me, but who had just resigned to wearing a floral mumu for nine months instead of feeling like themselves during a super vulnerable and challenging life moment. It just seemed criminal. Starting a new company is always a ‘leap,’ as you said, but this leap just seemed so vital to meeting women’s needs and wants during such an extraordinary time.

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