There’s nothing we hate more in the winter than dry, flaky skin. Our beauty editors try tons of different lotions, oils and creams every week but are always excited when we discover new brands that stand out. With a recipe created over 150 years ago, Skinfix Daily Lotion makes it to the top of our list. Unbeknownst to many, this brand is Canada’s best-kept secret in skincare and just launched exclusively at Target here in the USA. The soothing and healing formula boasts natural ingredients beneficial to protecting our skin against the harsh winter weather.

Not only do we grab our Daily Lotion for dry hands, it’s also essential in battling redness and conditions like eczema and dermatitis. Those irritating (and sometimes painful) itchy and dry symptoms associated with these conditions are instantly hydrated and revitalized with the help of Skinfix’s products. Have we mentioned this lotion is free of steroids, parabens, phthalates, and added fragrance? Forget scarves and beanies; this is definitely what we’re craving this winter.