When it comes to the baby-product industry, few people know the ultra-whimsical realm better than Jennifer Wilson. Ever since her 2013 launch of VONBON, an organic-focused brand for all things baby, Jennifer has been immersed in a world of pastel colors and pint-sized playthings. And now, as a new mom herself, Jennifer’s getting to indulge her passion in a brand-new way. Read on for her tips about pulling together the dreamiest baby spaces—plus her perspective on life as a first-time mother!
Tell us about the design inspiration for your daughter’s nursery! Did you always have an ideal space planned, or did the room develop organically?
Being in the baby industry, I am immersed in nursery design and décor. Long before I was pregnant, I had been pinning nursery images for our VONBON Pinterest account, so I already had a ton of inspiration. I filtered through all of the images I’d pinned and created my own inspiration board, highlighting some of the colors, textures and handmade items I wanted in the room. It was a great jumping-off point. As the room came together, it organically established its own character.
(Funny enough, VONBON was first born in that room. It previously housed my home office/studio, which was featured here on Glitter Guide back in January 2014. It was so fitting that the room take on a new life and transform into the perfect space for my new baby, Esti.)
Speaking of organic, we’re big fans of your brand. What made you decide to take the leap and start your own business? How has starting a family changed your perspective as a business owner?Thank you so much! I started my business almost two years ago, while I was working full time as a dental hygienist. The job was starting to take a toll on my body, and I craved a creative outlet. Many of my friends and family members were pregnant at the time, and it seemed like I was constantly searching for the best baby gifts. When I couldn’t find what I wanted, I decided to create it myself.
Quitting my job and putting my full focus on VONBON was the best decision I ever made. Now that I am a new mom, my passion for VONBON is even greater. Finding a balance between baby and business has been hard, and each day seems to be a juggling act. My time is even more precious than it was before, so being organized, planning ahead and growing my team will be key for me to continue being a successful business owner.
What are your favorite things to do with baby Esti at this age?
My absolute favorite thing is waking up with her each morning. I pull her into bed with me and we lay under the covers, smiling and talking to one another. Her bright eyes, gentle babble and big smiles make each morning better than the last. She starts each day with such a loving heart—it is so inspiring to me.
Your daughter’s space feels so fresh and unique! Tell us about all of the handmade and custom details you chose to incorporate. Did you complete any DIY projects for the nursery?
Since starting VONBON, I have met and connected with some amazing handmade baby brands. From day one, I knew that I wanted to incorporate their products into this special space.
I had to have a Baby Jives Co. cloud mobile. Since we live in Vancouver, rain is part of our daily lives. Jahje created a custom mobile with blush and gray raindrops and two gold stars, since my daughter’s name stems from Estella, meaning “star.”
My good friend Jessica from Kardz Kouture gave me the sweetest framed heart with Esti’s name in it. Jessica had created many of the prints we used for our VONBON gallery wall when the space was previously in the VONBON studio.
The custom-painted letter “E” was created by the talented East + Acland. Their hand-painted solid wood letters make the cutest nursery accents or baby gifts for expectant friends.
Above the vintage dresser hangs a “Hello World” print that my sister created at Studio 86 Creative Design. She designed it for my baby shower, which was recently featured on Style Me Pretty Living. Every time I look at it, I am reminded of all the love we shared that day as we celebrated the nearing arrival of our little girl.
Above the crib hangs the most delicate handmade wooden mobile, custom-created just for us by Miko of Coral + Cloud. The mobile spins so gently in the air, and I absolutely love its simplicity.
The white feather decals could be considered my DIY project. I designed the decal based on our VONBON feather print and then sent it to Danielle at Urban Walls. She created the custom feathers that I easily applied to the wall above the crib. I was so happy with how it turned out! The decals are now available for purchase for your own nursery.
What one piece of advice would you offer to new moms decorating a nursery?
We all drool over perfectly styled, magazine-worthy nurseries, but adding personalized touches will help to make your space extra special and comforting. For example, the changing table we used is actually a vintage dresser my mom had in my nursery and changed me on. We also repurposed it for Esti’s baby shower and styled it as our gorgeous dessert table. The piece has such great sentimental value for me, and I hope to pass it on to my daughter one day.
How do you sparkle?
Esti is my little star and has brought new light to my life. She inspires me daily, and I hope that shines through in all I do.