If you don’t have much of a sweet tooth, be prepared to develop one! Tessa Sam, owner of Sweet Bake Shop, will have you dreaming of candy-colored macarons and her favorite vanilla cupcakes in no time. By making a brave leap from broadcasting to baking, Tessa crafted the delicious business—and life—of her dreams. This queen of treats welcomed us into her feminine, light-filled space to talk shop and (bonus!) divulge her recipe for the perfect chocolate chip cookie. One thing’s for sure: hers is one seriously sweet story!
How did you first get started with Sweet Bake Shop?
It’s kind of an odd story. I actually went to school for radio and television broadcasting and landed my first job as a morning radio co-host right out of school. Of course, I was ecstatic at first, but as time passed, I realized how unhappy I was at my job. I just felt like something was missing and that I wasn’t where I was supposed to be.
I left my job in 2008 and spent the next two years working as a waitress, trying to figure out what the next step was. In my spare time, I would bake. I spent hours poring over baking books and YouTube tutorials, soaking in as much as I could. Baking was my happy place. In late 2010, I met my boyfriend, a successful entrepreneur, who gave me the encouragement I needed to start Sweet Bake Shop in my home kitchen. In early 2013, I attended the Peggy Porschen Academy, where I learned decorating techniques from some of the best in the industry. Finally, in 2014, I opened the Sweet Bake Shop storefront—and here we are!