Building a brand and business from a light-bulb moment of inspiration isn’t for everyone—but when you have the support of a talented partner, it can feel like the sky’s the limit. Just ask PJ and Christie, innovative co-founders of the event design and coordination company Going Lovely! From wedding planning (both long-distance and local) to large-scale installations to magical first birthday parties, these San Francisco Bay-based event planners have learned to follow their instincts and roll with the punches (there are many in this constantly evolving field!). The pair takes everything in stride, working each day to creatively streamline processes and build off of each other’s strengths. Curious to know how they pull it all off? Read on for the scoop on their professional partnership.
Photography by Delbarr Moradi
Tell us a bit about Going Lovely. When did you launch your brand, and what made you want to dive into the world of event design?
PJ: I studied studio art in college and spent the first few years of my career doing visual displays for Anthropologie and then Bloomingdales. While I learned a ton during my time with both of those amazing companies, I knew it wasn’t exactly what I wanted to do long-term. Shortly after getting engaged in 2010, I began planning my own wedding. I discovered the world of wedding blogs and had my “aha!” moment. I had no idea that this could actually be a full-time job—it was perfect for me! My husband helped me launch a website. After featuring my own wedding, I booked a couple of other weddings, but wasn’t exactly sure where to take it from there.
Christie: And that’s where I came in! Similar to PJ, I also fell in love with wedding planning after DIYing my own wedding in 2011. I was working at Facebook at the time, and while I loved my job, I had the creative itch—and my day-to-day work just wasn’t cutting it. I decided to start a small blog to help me focus on creative projects on the side. When talking with a good friend about my conundrum, she suggested that I meet up with her super-creative and talented friend PJ. We set up a coffee date and hit it off instantly. PJ had gotten Going Lovely off the ground but wasn’t sure how to turn it into a thriving business. My love for processes and my background in operations were a perfect fit. We decided to try working together to see where things would take us—and three years later, here we are!