If walls could talk, you’d be part of quite the conversation upon entering Los Angeles-based floral design studio and gift shop Twig & Twine. Filled to the brim with bespoke items and buckets of blooms aplenty, this treasure trove is anything but ordinary—and neither is the woman behind it! Heather Williams opened her Virgil Avenue shop in 2013 and has been making a name for herself ever since. (Her loyal regulars are just one testament to her knack for impeccable floral arranging and shopkeeping!) Today she’s letting us in on her life as a florist, shop owner and inspired L.A. resident.
Photography by Monica Wang
I started as a studio-based florist when I was still living in San Francisco. I focused on providing florals for weddings and events with the occasional one-off delivery, and on house accounts and styling work. When I relocated to L.A., Twig & Twine came with me, and I was fortunate enough to flourish in my new setting. I had outgrown my at-home studio a few years back, and while looking for a work space, I came across an empty retail location in my neighborhood on the same block as Sqirl. I immediately called and looked at the space the next day. It all happened really fast, but it felt right. There wasn’t much thinking behind the decision—just doing. I signed the lease in the summer of 2013 and opened the doors that fall.