Let us be the first to tell you that the home of Charlotte Hale is probably going to be the stuff of your daydreams. Filled with subtly sweet character and the kind of stylish decadence that makes us design lovers swoon, Charlotte has created a home of which she and her family can truly be proud. As the founder of breezy apparel brand Plum Pretty Sugar, it’s easy to see where her inspiration comes from. Charlotte’s instincts for fresh design and her penchant for playful, personal details at work seamlessly carry over into her home, and the result is a collection of spaces that welcome an easygoing lifestyle. Without further ado, we welcome you into the classically casual and cool Hale household.
Photography by Monica Wang
First, we are dying to know more about your apparel brand, Plum Pretty Sugar! Do you remember the moment you first had the idea? When did it launch?
Plum Pretty Sugar was introduced in 2009 but it existed in my heart for a long, long time before it came to life. It was an idea and a concept that I thought about and dreamed of and really spent some time with before bringing it forward. I wanted to be certain it was something that was sensible for the market but also something exciting and new. I do remember waking up one day and thinking, “Okay, this is it. It might be right!”