After leaving behind her fast-paced corporate job in the fashion industry, Adrianne Betz found her niche in baby gear while caring for her son, Aden. So she traded her high heels in for a sewing machine and set to work creating her own line of fashionable baby items for boys. Just two years later, Adrianne’s small business has evolved into a unisex baby and mama fashion brand called Little Adi + Co. The company is all about creating fashionable yet laid-back items for trendsetting littles, and the home of its founder is reflective of this modern sentimentality. Cool neutrals, chic textures and plenty of soft patterns fill Adrianne’s coastal home, creating a relaxed atmosphere and the perfect place to gather inspiration—and to run after two little ones! Check out the photos below to see more of this fashion-forward entrepreneur’s family-friendly pad.
Want more home tours? Check out Jen Smith’s Boho, Family-Friendly Home or The Creative And Retro Home Of Woodnote Photography.
Tell us about your shop Little Adi + Co. What is it about the world of kid’s clothing that captured your attention?
In my former career, I had the opportunity to design for multiple global brands, and right before we moved to Charleston, South Carolina from New York City, I worked for a large-scale children’s corporation, and had the absolute best time. There’s so much less pressure! Kids are just fun. They’re fun to design for. They’re inspiring and simplistic. By the time I had my first son, I knew I wanted something more fashion forward than the usual pastel onesie, and I just couldn’t find it. That’s when I got brave, broke out my sewing machine and decided to work for myself.