After years of traveling, modeling and trying almost every beauty product known to (wo)man, Lindsay Ellingson realized that there was a massive gap in the lorsmetics market. With a hectic schedule involving back-to-back flights, television appearances, photo shoots and fashion shows (oh, did we mention she’s a former Victoria’s Secret Angel? We’ll let that sink in for a moment), she found that she needed to get more out of her beauty products, and that the best way to customize her cosmetics was to create them.
Wander Beauty, Lindsay’s cosmetics line, is all about simplifying your beauty routine with products that work extra hard to bring you double the hydration, color, illumination and more. Women are typically great multitaskers, so it only makes sense that their makeup and skincare products should follow suit. We recently sat down with Lindsay to get her take on beauty, skincare and, of course, life as a VS Angel (you knew we couldn’t resist!).
What inspired you to create your cosmetics line, Wander Beauty?
I want to simplify your beauty routine with innovative multitaskers! Over the past 10 years, I’ve been traveling the world as a model and working with the industry’s top beauty experts. It’s been the best beauty school that one could have. After trying and testing everything, I quickly learned what works and what doesn’t. Like so many women who are constantly on the go, I was craving luxurious, skincare-infused formulas that would do double-duty to downsize my makeup bag—products that I could carry with me throughout my busy day that would take me from day to night. I can’t wait to share what’s in store for Wander Beauty in 2016!
As a model, you’re always on the road. How do long flights, minimal sleep and jet lag affect your skin, and what do you do to help it?
After a long flight with no sleep, my skin always feels dehydrated and dull—no matter how much water I drink. I rely on Pratima rose water spray and essential oils to deeply moisturize and calm my skin. The best way to bring my skin back to life is with a little flush to my cheeks. I always travel with my On-the-Glow Blush and Illuminator in Coral Rose—a little pop of color and sheen on my cheekbones instantly makes me look more awake and youthful.
What tips do you have for staying fresh when traveling?
One great travel tip is to braid your freshly cleansed hair. Oftentimes, I’ll leave Wen Cleansing Conditioner in my ends for an added treatment. The braid locks in the scent of my cleanser and leaves me with the perfect texture when I land. I also recommend traveling with your favorite rollerball scent. My go-to is Amma’s Rose Oil—it’s a beautiful natural scent that transports me to a calm place.
What’s your daily beauty routine—morning and night?
In the morning, I use a water-free cleanser or toner. I stay away from face wash that will strip my skin. I moisturize with plumping, anti-aging ingredients like hyaluronic acid and stabilized vitamin C. I finish off my morning routine with a quick dusting of my Colorescience Sunforgettable Mineral Sunscreen Brush SPF 50. At night, I cleanse my skin with Ildi Pekar Cleanser and then exfoliate with a fine dead sea salt. I use a blend of ultra-hydrating sweet almond, rose and geranium oils that penetrate deeply into my skin, and finally, I sleep on a silk pillowcase to lock in moisture and eliminate morning face creases.
What’s one product from Wander Beauty you couldn’t live without?
Definitely the On-the-Glow Blush and Illuminator—a hero product for us. This innovative multitasker quickly became a best-seller, is customer top-rated and a beauty editor favorite. It never leaves my purse. I can quickly create a fresh-faced look with just this stick and a little mascara. I’m so excited to announce we have a new shade coming out this year! I crowdsourced the shade name through my Instagram account—it’s so much fun to involve my fans in the production process and see what they love. Follow @wander_beauty to stay up to date on all of our new product launches!
What would you tell your 18-year-old self about beauty?
Don’t pluck your eyebrows! In middle school, during the late ’90s, thin brows were in. I was convinced by a friend to wax my eyebrows and continued to pluck away until I started modeling. It was a rude awakening to realize youthful untouched brows were in. The bold brow trend is now stronger than ever, which is why I’ve developed and relied on our Frame Your Face Micro Brow Pencil to fill in the holes in my brows that never grew back. Anybody can have beautifully shaped brows with this pencil. The fine tip mimics the shape of hair and allows you to create the shape you want for a more youthful appearance.
We’re dying to know! What was it like being a Victoria’s Secret Angel?
It was a dream come true for me—something so unexpected. I’ve walked in hundreds of high fashion and couture shows, but nothing compared to the VS show—the most-watched fashion show in history. It was an honor to be chosen to walk for eight years. I was challenged to push the boundaries of my comfort zone with live TV appearances, including the annual Macy’s Thanksgiving Day Parade and “The Rachael Ray Show.” Ultimately, it shaped me into a stronger, more confident woman and I’m so grateful. Now, I’ve really spread my wings as co-founder and creative director of Wander Beauty!
Do you have a signature scent?
While I was shopping for shoes to match my wedding dress, my husband pointed out a scent he loved, which is something he never notices, so I knew it was special. I happened to love the scent as well and bought it especially for our wedding day. Now Jimmy Choo’s Parfum brings back wonderful memories for both of us every time I wear it.
All-time favorite lipstick?
Our Love Lock Hydrating Lip Gel in Parisian Red—it’s packed with skin-loving ingredients like prickly pear extract, which is a potent hydrator and rose petal extract. It can be used as a subtle stain or layered to create a classic red lip. You can even dot a little on your cheeks for a natural flush. Even more exciting is our newest innovation in lipstick for 2016—stay tuned to see why our Wanderout lipstick will be turning heads this spring!
Over the past 10 years, I’ve been traveling the world as a model, working with the industry’s top beauty experts. It’s been the best beauty school that one could have. After trying and testing everything, I quickly learned what works and what doesn’t.
What’s in your handbag right now?
Heels or flats?
Mid-heel because I’m constantly on the go!
Coffee or tea?
I love any and all tea! I start each day with a cup of English breakfast tea and then switch to caffeine-free types like rooibos throughout the day.
Who’s your most inspiring beauty muse?
Grace Kelly. I love her effortless and ultra-feminine beauty looks.
What are your five everyday beauty products?
I need multitaskers that will easily take me from day to night. Our Exquisite Eye Liquid Shadow in Bronze is a great shade for daytime—it adds subtle dimension to my eyes. This buildable formula won’t crease or fade, so I can smudge a little more on for a sultry smokey eye. Rose water spray is a must for freshening up my skin and makeup. Our eyebrow pencil keeps my shape looking great. I love a skin balm that can be used on everything from my lips to cuticles. Lastly, I love our Catch the Light Highlighter, it keeps my skin looking fresh and makes it easy to strobe while on the go!