You hear people say it all the time: “I met him/her online!” But what does that really mean? How does it even work? There are a multitude of apps and social media platforms today that allow us to connect with people all over the country—and the world! Although these resources are at our fingertips, it can still be difficult to foster a meaningful and professional relationship without knowing the tips and tricks to be successful.
For the past four years, The Blog Societies has served as one of the largest blogger networking sites in the country, where bloggers and brands come together to cultivate relationships and build successful brand partnerships. But what many may not know is that social media played a key role in its creation! Founders Jessica Camerata, of My Style Vita, and Cathy Anderson, of Poor Little It Girl, actually met via Twitter, and became friends after Cathy moved to Atlanta. Through discussing their own blogs over drinks and dinner, and countless coffee dates after, they realized there wasn’t anything in the blog world that helped connect like-minded bloggers in their own cities and across state lines. With that, the Southern Blog Society was born. It catered to bloggers in the southeast region of the U.S., and since its launch in 2013, has expanded nationwide under the umbrella brand, The Blog Societies.
So, how can you form your own relationships with brands and bloggers via social media? Below, Jessica and Cathy share their tips and personal experiences on what works, what doesn’t and how you can integrate their tricks into your own daily practices!
1. Do your research.
Instead of blindly reaching out to a brand or blogger on social media, spend some time getting to know their story and what they represent. It makes it easier to start a conversation with someone—in person or online—when you have some sort of common ground to lead the conversation. We love it when someone mentions something relevant to our blogs/lives. It makes the communication so much more natural and organic.
2. Start (or participate in) a Twitter Chat.
While Twitter Chats can feel a bit overwhelming and intimidating, they’re a great way to interact with others who are interested in the same topic. Whatever the focus, it’s a great platform to share your own views and opinions, as well as learn from others! We find using platforms like Hootsuite helps us navigate Twitter Chats more easily rather than following a hashtag or topic.
Do more than just “like” or “retweet” a post! Reply back or leave a comment. Not only is it a great way to catch that person’s eye, but it might even start a conversation! Or, when sharing content on Twitter, ask a question that requires your followers to respond. This can boost engagement and increase numbers while promoting strong online relationships. It never goes unnoticed when someone makes the extra step to comment back!