Today, we’re catching up with Molly Guy, founder of Stone Fox Bride, and Andrea Linett, the creative director for the jewelry brand Iconery, to talk shop, and specifically, all things sparkly! Read on for our conversation about business, motherhood and their go-to brands, plus everything you need to know about their new Stone Fox Bride x Iconery jewelry collection.
Plus, Glitter Guide readers will get 15 percent off purchases on Iconery for the next 48 hours with code Glitter15!
Let’s start with you, Molly! How did you come up with the name of your brand, Stone Fox Bride?
Molly Guy: Who doesn’t want to be a Stone Fox? The name encompassed everything I loved in my friends: A beautiful creative sisterhood of foxy women with lots of style and soul.
Who is the Stone Fox Bride?
MG: She’s a smart, savvy bride-to-be who—above everything else—wants to walk down the aisle feeling completely peaceful and at ease in her own skin.
When opening your boutique, what were some of the initial challenges you faced?
MG: What challenges didn’t I face is more like it! I had no background in fashion or retail. Every single task I faced was Sisyphean.
When did you realize that your business had really taken off?
MG: I’ll let you know when the day comes!
As an entrepreneur, wife and mom, what are your biggest day-to-day challenges?
MG: Staying mellow and grounded. I’m constantly juggling all sorts of insane situations, and I do my best to maintain my equilibrium—easier said than done!
We love your Instagram account! What kind of impact has social media—specifically Instagram—had on your business?
MG: I’m so grateful for Instagram. The platform really took off the summer of 2012 when I launched SFB, and it’s the perfect repository for bite-sized bits of content about weddings, sex, love, marriage and style. I’ve really gotten to know my audience through reading comments and paying attention to “likes.”
You have such a strong and cohesive brand, whether looking at the actual boutique, the blog or your social media channels. Did your background in writing help influence this?
MG: Yes! Thank God for my liberal arts education, my Masters in Fiction and Bachelors in English. I never thought they’d actually be useful, but it turns out that, when it comes to brand-building and identity, writing and crafting narratives is an invaluable asset.
Now Andrea, tell us a little big about your position as creative director for Iconery!
Andrea Linett: I oversee all aspects of creative for the brand, from copy and photography, to working with influencers on their jewelry collections—basically the whole look and feel.
Let’s talk about the jewelry collaboration between Stone Fox Bride and Iconery. How did it come about? What was it like to work together?
MG: Andrea is an old friend of mine. She reached out with the opportunity and I, of course, said “yes” right away. There’s nothing more fun than collaborating with a talented friend.
AL: Molly was so easy to work with. We’ve known each other for years, we were on the same page immediately and had a lot of fun coming up with her collection.
What was the inspiration behind the pieces in the collection?
MG: We wanted to create a Victorian-inspired collection that was wearable, cool and understated—the perfect accessory with either a sundress or an old T-shirt and jeans.
When it comes to jewelry are you a “less is more” type of person or a “more is more” type of person?
AL: Lately, I just pile it all on, so more is more for sure! I have too many pieces that are favorites or that have special meaning for me, so I could never be a minimalist.
Do you have a favorite piece of jewelry?
What was your favorite part about the design process?
MG: Concepting with Andrea in my showroom was pretty magical.
Do you have a favorite piece in the Stone Fox Bride x Iconery collection?
MG: I haven’t taken the opal navette ring off since the day it was created. I’m actually staring down at it on my ring finger right now as I’m typing this!
What’s your M.O. when it comes to accessorizing?
MG: I keep it super simple—good boots, a few rings and a dab of liquid blush.
Describe yourself in three words.
AL: Funny, energetic and creative
How would you describe your personal style?
AL: I always say “untucked glamour.” As much as I could try to be polished, it just isn’t me.
Who are your favorite clothing brands—both bridal and non-bridal?
What do you always have in your handbag?
MG: Pacifiers, diapers, lavender essential oil, a battered copy of Sunday’s The New York Times and Stila blush.
What’s your favorite quote or mantra?
MG: I once sat next to Jim Jarmusch at a wedding who told me, “My imagination is my religion.” I haven’t stopped thinking about it since.
Where are your favorite places to eat in New York City?
Favorite people to follow on Instagram?
What’s your favorite way to relax and unwind?
MG: Hanging with my daughters. They make me laugh.
AL: I love sitting around doing The New York Times crossword puzzle, watching favorite shows with my husband, stalking Etsy or walking all over the city and then sitting outside somewhere eating lunch and watching people walk by.
What’s the first thing you do in the morning?
MG: Pick up my 14-month-old baby, Coco, and nuzzle her neck.
AL: Put on my workout get-up and make coffee.
What’s the last thing you do at night?
MG: Kiss my kids.
AL: Kiss my husband.
What’s the best piece of advice you’ve ever gotten?
MG: I try not to take advice—or give it either. I’m a big fan of the whole, “the journey is the destination” thing. If you stay on the path and show up for life each day with gratitude and grace, one way or another you’ll find your way.
AL: Trust your instincts.