Want to know what it’s really like to be a beauty editor (and Snapchat pro!) for Allure.com? Digital Beauty Editor, Kristie Dash, takes us behind the scenes and shares a peek into her daily routine and beauty closet below.
Tell us a little bit about your role as digital beauty editor at Allure?
What does a typical day look like for you?
It sounds cliché, but every day is different. My mornings usually start with breakfast with a publicist who will tell me about an upcoming product launch, and then I’m usually writing at my desk for most of the day. There are tons of evening events to introduce editors to certain brands as well, so my nights book up pretty far in advance. In other words, my friends hate me.
What was the first beauty product you ever purchased?
I actually wore makeup quite frequently as a kid because I was a dancer, but I remember the very first product I bought for myself at Sephora was this hot pink Tarte lip gloss. It was a major life moment.
Which five products can’t you live without?
- SHU UEMURA Art of Hair Essence Absolue Oil-in-Cream: To treat my over-processed ends.
- Burberry, Effortless Eyebrow Definer: A pencil that slightly darkens and perfects my brow shape.
- Blistex Lip Medex: My all-time favorite lip balm that you can find at almost any drugstore.
- Charlotte Tilbury Magic Foundation: A buildable foundation that blends flawlessly.
- Chanel Le Volume Mascara: To give my pale face some definition.
If we were to look in your purse, what would be find?
So much stuff, it’s embarrassing. At one point, when I was using my Mansur Gavriel bucket bag, I joked it was so full that it was like a really fancy trash can. There are a lot of napkins because I have a wasteful habit of taking a handful every time I go to Starbucks—at least once, if not twice, a day. Other than that, I always have my wallet, keys and four beauty products: Concealer, powder, lip balm and lipstick. Even if I’m carrying a tiny bag, I’ll make sure those products fit.
Working at Allure, you must be in the know about all the cool beauty launches and trends. What launch or trend are you most excited about for summer?
Basically, every brand is coming out with a highlighter stick this season and I love many of them. Pat McGrath’s came first, but it’s sold out right now. Glossier, H&M, Revlon and Maybelline all have great options. Also, I’m really into this new skincare brand called Re:Beauty. I’ve been loving the serum and eye cream, in particular.
What’s your favorite drugstore product?
L’Oréal Voluminous Butterfly Sculpt Mascara is one of the most impressive drugstore mascaras I’ve tried in awhile. The brush is kind of weird looking, but it helps you reach every lash.
There are so many women looking to get into the fashion and beauty industry. What advice would you give them?
Read everything, watch everything and be on all social media platforms. Know what’s going on around you, not only in the industry, but in the world. The best way to learn, in my opinion, is to consume and observe. It’s how I know what’s relevant and how I stay inspired.
What’s the best piece of advice you’ve ever gotten?
Kindness matters. People notice. You’d be surprised and sad at how the fashion stereotype does exists. Don’t perpetuate it—and please support other women.
What’s been the coolest thing you’ve gotten to do in your career so far?
Oh, this is tough. I’ve met nearly every Kardashian/Jenner, which is relevant to my interests, but probably the coolest thing is that I got to go to the Met Gala twice. I still don’t really know how it happened, but I have the photos to prove it wasn’t a dream [laughs].
We’re obsessed with your Snapchat account! What do you love most about Snapchat?
Thank you! In comparison to other platforms, I think you can tell a fuller, more complete story on Snapchat. Plus, it’s so low-key, which is fun because you don’t have to worry about every little detail. That appeals to me because I’m truly so busy. I don’t have time to sit and edit 20 photos for Instagram, but I can easily post 20 10-second Snaps in one day.
What are your tips for creating fun and engaging Snapchat stories?
Be yourself. The same goes for Instagram—find your thing and stick to it. Your followers like consistency and they like you. That’s why they’re following you. Be confident in that and don’t overthink what you’re posting unless it’s inappropriate, obviously. There’s a fine line.
What are your favorite Snapchat accounts to follow?
Keeping the above in mind, I like accounts that showcase a genuine personality. My main favorites fall into the Kardashian family because that’s where the real news breaks, but the other accounts I rarely skip over are DJ Khaled (@djkhaled305—for all-around life inspo), Spencer Pratt (@prattspencer—for his hilarious tabloid commentary), and Danielle Prescod (@danielleprescod—for a uniquely funny documentation of fashion and life in general).
Where do you see yourself in five years?
It’s hard to say! It’s scary (but exciting) to think about how different media will look in five years. Creating content is my passion, and I find it exhilarating to adapt accordingly. At my core, though, I’m a writer.