Did you hear?! Pink Peonies founder, Rachel Parcell, recently launched a brand new fashion line, and she’s celebrating with an office makeover that has us weak in the knees! All of the shoppable details (and Rachel’s creative business advice, too!) are below.
Tell us everything we need to know about your new fashion line!
It’s always been a dream of mine to own and create my own clothing line. I took sewing classes when I was about 10 years old and I think that’s where the idea all started. I’m so grateful to blogging because it has given me a platform to launch my clothing line, Rachel Parcell, and is so much a part of the reason why it has been so successful in such a short amount of time. I have the most amazing readers in the whole world who have been so supportive of Rachel Parcell. It’s because of them I was able to finally start working on my dream!
What’s your favorite piece in the collection?
Ahhh! That’s such a tough question. I truly love them all, but if I had to choose one, right now it would be our newest arrival, the Fairest Pink Fit and Flare Dress. It’s so flattering and feminine!
How would you describe your personal style, and how does that translate into the style of your office?
I would say my personal style is feminine and classic with a little edge, and my office space completely embodies that. It’s a very feminine space (hence the pink), but the marble flooring and black accents give it the right amount of edge.
I’m so passionate about my blog and sharing bits of my life and style with my readers, so I love that the blog provides me with a way to share all of that five days a week, and that my clothing line gives me a creative outlet to design specifically for the women who read Pink Peonies!
The floors of your office are so unique! Can you tell us about that detail? Was it original or did you add it?
It was an addition to the space. There’s something so timeless and classic about a marble floor. Originally, I was going to lay the marble in a checkerboard pattern, but when I started playing around with the sample pieces, it looked plain. I decided I wanted a more intricate and unique pattern, so I started looking for inspiration to draw from. My floor was inspired by one of my favorite designers, Kelly Wearstler, and her entryway, which was recently featured in Architectural Digest.
What are your top-five office essentials?
- A notebook! I keep my notebook right next to me throughout the day so while I’m working, I can write down different ideas that come to me and to-do lists so I don’t forget. I couldn’t live without my notebook!
- An amazing candle. I always have a candle burning while I’m working. My current favorite is English Pear and Freesia by Jo Malone.
- Diet Coke and chocolate. I always need a little pick-me-up during the workday and Diet Coke and chocolate do the trick!
- A phone charger. My phone always dies throughout the day, so I need my charger right by my desk—especially because so much of my job involves social media!
- A comfortable chair. I purchased a chair that I thought was so cute and stylish, but it ended up being so uncomfortable and it effected the way I was working throughout the day. Be sure to invest in a comfortable chair, especially if you have a desk job where you’re sitting for long hours. It makes the workday so much more enjoyable and productive.
What’s your all-time favorite shade of pink to decorate with? To wear?
The very first item I selected for this room (aside from the flooring) was the fuchsia pink rug from Lulu & Georgia. I designed the entire room around the rug, and I love the bold statement it adds to the space. When I’m decorating a feminine space, I always love to add a few pops of fuchsia pink. It instantly adds so much to the color palette of the space. My favorite shade of pink to wear is definitely blush pink!
Can you tell us about your inspiration board? How often do you update it and where do you pull things from?
When I start working on a new collection for my clothing line, the first thing I do is browse through all of my favorite fashion magazines (Vogue and Harper’s Bazaar) to find inspiration for the theme of the collection, just to get my creative juices flowing. For my spring 2017 collection, it was one photo I found in Vogue that inspired the entire color story. It was a simple image of flowers in a field, but it spoke to me and from there I had my color story!
I have one board dedicated to each collection I’m designing and I keep adding to it throughout the entire design process. Once that collection is complete, I’ll take that board down, get a brand new board and start from scratch. I like to keep the boards from past collections because they become almost a fine piece of art to me because so much time and energy went into completing that collection.
I have the most amazing readers in the whole world who have been so supportive of Rachel Parcell. It’s because of them I was able to finally start working on my dream!
Where do you buy the customized items in your office, like the fun gold “Pink Peonies” wall accent?
I’ve been blogging for over five years and my blog Pink Peonies is the foundation of both my businesses. My blog is how I was able to create and launch my own clothing line, so Pink Peonies is very much a part of my day-to-day work routine. I wanted both my blog logo and my clothing line logo to be present in the office because of that. I had Urban Walls help me create it. The company has a ton of pre-made decals or they can custom make anything you want!
What is your favorite part about being both a designer and a blogger?
I love that I have built such a personal relationship with the women who purchase my clothing line. They have gotten to know me and my personality for the last five years through my blog, which I am so grateful for. I have this community of women who I know would be my best friends in real life, and I get to interact with them directly, whether that’s through reader emails, Snapchat, Instagram or the comments section on my blog. So, when they shop my clothing, they know the face behind the brand. I’m so passionate about my blog and sharing bits of my life and style with my readers, so I love that the blog provides me with a way to share all of that five days a week, and that my clothing line gives me a creative outlet to design specifically for the women who read Pink Peonies!
Could you let us in on any big plans you might have for the second half of 2016?
Yes! Aside from the blog and clothing line, I’ve been working overtime creating a little baby boy who is due in September! Luckily, I have an amazing team behind me to help keep up with the blog and clothing line once the baby comes, so I can spend as much time with him as possible. Shortly after I have the baby, our fall 2016 collection will be released and I’m so excited! It’s pretty amazing and I can’t wait to show my readers what we’ve been working on and designing for them.