If you know me, you know that I’m addicted to taking pictures. So much so, that I recently almost crashed my computer with an overabundance of photos. Each night before bed, I map out my Instagrams for the next day and play with the edits—I find it therapeutic. To get the chance to create a custom collection of photo filters for the A Color Story app was a total dream project. Everything from the inspiration, creating the filters and the original photography for the collection, to seeing people test them, has been an absolute blast for me.
A Color Story is a popular photo editing app known for its bold, bright and colorful preset filters. The company reached out to me to help create a new style for them. One that was more muted, soft and neutral, but that still held to its standard for enhancing the original photo with bright and beautiful color tones. I immediately started creating mood boards for the various filters. I wanted them to feel like me, but also Glitter Guide. I wanted the filters to brighten the photos, but softly and with a glow that didn’t feel too saturated. I also liked the idea of them having subtle changes from filter to filter with only a few that were a bit more dramatic (like an orange or pink glow). We ended up with 14 amazing filters that I’m so proud of and have already thoroughly enjoyed using.
I worked with a few amazing women to help create original photography to use for this collection and promotion. I teamed with Lisa Buhler of Lisa Says Gah, Haley Boyd of Marais USA and photographer Jeannette Lee, photographer Emily Scott, and Cassidy Frietas, Lace and Likes and Dulcet Creative. Their work truly brought this project to life and I can’t wait to share more of it with you soon.
Each filter was named after various women (real or fictional) in my life who inspire me.
Check back soon when I share some before-and-after photos using our filters, the original work by these talented ladies and my tips and tricks for beautiful Instagram pictures.
The collection launches today on iTunes! I can’t wait to see you play with the filters. Share using #glitterguidexacolorstory #flashesofdelight
Here’s a peek at a few photos using some of my favorite filters:
The Valerie Filter — Image by Haley Boyd + Jeannette Lee
The Tori Filter — Image by Lisa Says Gah
The Amélie Filter — Image by Dulcet Creative
The Evelyn Filter — Image by Emily Scott
The Cassidy Filter — Image by Cassidy Freitas
The Elodie Filter — Image by Lisa Says Gah
The Joni Filter — Image by Haley Boyd + Jeannette Lee
The Carrie Filter — Image by Dulcet Creative
The Jayne Filter — Image by Taylor Sterling
The Solange Filter — Image by Haley Boyd + Jeannette Lee