Boosting your creative energy is a lot easier said than done, right? Luckily, our contributor, Erin Sousa, has uncovered the secret to tapping into your creativity, both at home and at the office. Her tips are below!
Creativity is something that I require in every way in my day-to-day job as founder and creative director of Sparkle Media. I need to be ready to get creative on a moment’s notice, from working on a clients’ fresh branding, coming up with a topic for a new blog post, creating photoshoot mood boards or shooting creative content—it all relies heavily on a spark of creativity. Even writing an article like this requires a vast level of creativity! Here’s the thing though: you don’t always feel creative, and the more pressure you put on it, the less you can actually express your creativity. Read on to learn a few of my favorite ways to get that breakthrough you need to finish your next creative endeavor!
Write it Down.
So often, our creativity is stunted by a miles-long to-do list, or burdened by things we have to do later in the day. When we feel the pressure of our duties, we aren’t really letting ourselves be in the moment. To work around this, grab a pen and write down everything you need to do on a piece of paper. No detail is too small here! The exercise of storing your thoughts on paper—instead of swirling them around in your head—is enough to free up some space for creativity.
You may think that social media helps to inspire you, and it does in small doses. When I’m on a tight deadline to get something crafted though, social media is my archnemesis. Not only is it a procrastination tool (I see you!), but it waters down your own POV. It can also influence styles that aren’t your own, so stay out of your Instagram account for a big chunk of time (I know you can do this!), and refer to screenshots you’ve taken on your phone if you need a boost of specific inspiration.
I keep tight private boards on Pinterest that are labeled with ideas I may need. For instance, styling, photography and colors are all boards that I keep private—they are full of ideas to pull from, should I need to get my creative juices flowing. Pinning to them over time helps keep ideas on tap for when I might need them. You never know when that fifth homemade marshmallow tutorial will come in handy, amiright? If I’m surfing on my phone, I screenshot ideas that automatically file into a “Screenshot” album to review later on when that dreaded slump hits.
Sometimes, if the ideas really aren’t flowing, I’ll get away from the computer and do something I love, even if for a short time. For me, that’s getting in the kitchen to make a little bite to eat, calling my sister or researching an upcoming trip. For you, it might be a walk with your dog or running out for a coffee. Most often, this reset relaxes your brain enough to get back into the creative swing.
Crowdsource Your Options.
When you’re stuck, it often helps to reach out to someone else for an opinion. My husband is usually the closest person to me, so I might look up and ask him what he thinks about when I show him a certain image, or what his off-the-cuff ideas might be about a topic just to help jump-start me. Creativity can often work better in a group, which is why a good group brainstorming session is so effective.