Still feeling like you could use a hearty dose of spring inspiration? Well, Anne Read Lattimore and Cassandra Cannon, founders of LAKE Pajamas, have got you covered! Scroll on for a peek inside the brand’s recent spring photo shoot in honor of the new Citrus collection.
For our April launch, we chose a citrus color palette for our (almost) all-stripes collection in colors like sun, lemon, clementine and grapefruit. This collection is a nod to the warmer months—our favorite time of year in Savannah, Georgia—and features a few of our favorite colors and fruits.
Thoughtful imagery is critical in conveying the look and feel of our brand—both on the website and social media—so we try to evoke what we felt while designing the collection with each photo shoot.
For the Citrus launch, we chose Miami as the backdrop—the lush landscapes, crystal blue waters and fruity cocktails were beckoning. As we began to gather inspirational shots on our SS17 Pinterest board, a carefree spirit and tropical vibe seemed to appear.
Location scouting at The Standard Spa:
- The hanging swings—we had to do a shot there!
- Guest room patio and soaking tubs
- Water views of Biscayne Bay, and more
We booked, Olivia Rae James, our favorite photographer, and a model from Charleston and traveled together to The Standard Spa on Belle Island, just steps from South Beach. For the full-day shoot, we used just a few props—a bag by Kayu, Karen Walker shades, Soludos espadrilles and some delicate gold pieces by Jane Pope Jewelry.