Jesi & Her Home
One of the first things that caught our team’s eye (and stole our hearts!) in the home of event designer Jesi Haack was the lived-in, cozy quality of each room. From the cool built-in desk and pipe shelving in the office to the ample artwork and pretty cottage-style window shutters, this home has clearly been designed and customized with intention.
It might surprise you to learn, then, that the house is actually a rental! Jesi shared that the property is owned by a landlord who was anxious to find permanent dwellers, and she and her family were more than happy to take the responsibility on. Fast-forward to now, and this home truly belongs to the Haacks, mortgage aside.
Read on as this fierce and fashionable mama takes us inside the front door of her gorgeous ‘Love Schaak.’ Plus, find out how Jesi practices self-care in honor of our wellness month and learn who she would love to design an event for (hint: it’s BIG!). Her full home tour starts now.
Tell us about your home! How did you find it, and what made you decide it was “the one”?
Well, we rent! With both of us being self-employed, it’s virtually impossible for us to be able to purchase a home in the neighborhood we live in, which we love. So we found a home where the landlord want us to be lifetime renters, and we are pretty OK with it—especially because we live on a cul-de-sac with people we are obsessed with. Maybe slightly unhealthily so.
I try to choose things for our house that are cool, but still practical—like a cool piece of furniture to house the TV that also has drawers and cabinets for us to put the diapers and coloring books in, or kitchen chairs that are modern and our style, but still can withstand a serious beating.
What are your strategies for maintaining a stylish house while raising children?
I try to choose things for our house that are cool, but still practical—like a cool piece of furniture to house the TV that also has drawers and cabinets for us to put the diapers and coloring books in, or kitchen chairs that are modern and our style, but still can withstand a serious beating. Ryan and I are both neat freaks, so we are both really good at picking up the house constantly. We also have worked hard at empowering our kids to do the same. We want them to pick up as they play, fold and put away their own laundry, send them to the neighbors to mess up their house instead, etc.
How do you practice self-care?
I take baths, go get pedicures and have happy hour with my girlfriends. My husband is an actual saint and totally encourages these outings for me—probably because it makes me less of a crazy lunatic when I am home.
What’s one high-impact design feature you go back to over and over again when planning and designing events?
3-D! When I thought about this question, I realized that the first thing I think about when I sit down to design an event is how to bring a design into the room in a new and surprising way. I try to think of ways to make it more impactful by bringing it out at you in 3-D form. Whether that means things popping out from a wall or stuff hanging from the ceiling, I want my designs to be more than a well-curated group of rentals, but instead, something that can only be made with my and my teams’ hands!
Favorite beauty buy from the drugstore?
Baby Lips lipgloss! I love it for adding a low-maintenance, quick shine to my super old, dry gangster lips.
What’s your favorite way to document life with your family?
My husband is a brilliant photographer, so I’m pretty lucky. My favorite thing is to see our family through his lens. He is amazing, but by far my favorite things are his film images. They are magical! And I don’t know what it is, but they always capture our family so right on. Here is our family blog, which he updates once in a while!
What’s one piece of baby gear you couldn’t live without?
I’m pretty low-maintenance when it comes to gear. I hate dragging a bunch of stuff with me everywhere. I don’t even have a diaper bag. But the one thing I am most obsessed with is the Ergobaby carrier. I swear I only started using it with my fourth kid, and, dammit, why did I take so long to use this thing? It is a game-changer!
Go-to mama-on-duty outfit?
I love my Mama Bird tee with baggy jeans (but they are actually skinny jeans on me—sigh) and high-top Vans.
What are the top three elements of a well-designed event?
For corporate clients, it’s all about color, interactive design and Instagrammable moments. We have to use our visuals to inspire people to want to take pictures. That way, our client is getting loads of free marketing, and it creates a buzz that drives home whatever it is we are trying to communicate.
For wedding clients, we focus on color, details and personal touches. We have an opportunity to guide the experience of the guests at the wedding. If we want the event to be fun, lively and a huge dance party, the design and visuals we create need to inspire that. When you walk out to the dance floor that has balloons, tissue balls, confetti and fun colors, people are going to be much more inspired to get down and dirty than if we had romantic drapery and candleligh
Tell us about your own wedding.
I tried to copy a celebrity wedding that happened around that time that was super lush with all red décor. Mine looked like a super generic wedding with tiny touches of cheap red, including red paper napkins on the place settings that I got at IKEA. Oh, and there was red tulle tied around each chair, although that actually might be cool now…
Paint us a picture of the most memorable event you’ve designed to-date.
Well, recently I designed the after-party for the showing of Netflix’s new show ‘GIRLBOSS.’ It was a dream. I designed an entrance where the guests entered through a very realistic walk-in closet. Clothes, shoes, bags and jewelry lined both sides of the walls with fun and bright neon signs hung above. We also created an installation on the front of the bar covered in platform shoes!
Flowers or chocolate?
Chocolate. Snickers, to be more precise.
You’ve only got 30 minutes to exercise! What do you do?
What’s one piece of advice you would give to new moms trying to navigate life, work, marriage and motherhood?
I would say don’t waste your time pursuing this mysterious thing people are calling ‘balance.’ It doesn’t exist. You are always sacrificing one thing to achieve another. Instead, use your time figuring out what is most important and tip your scales in that direction, and then have grace for yourself when one of the other things naturally suffer. It’s OK, as long as you have chosen to tip the scales in the direction of what is most important!
Who would you love to design an event for?
Britney and Justin’s reunion tour.
What are two or three things you incorporate into your routine to help you live a healthier lifestyle?
I try to make time to work out. It is so difficult to type this right now because I am currently at the airport and just polished off a bag of gummy bears and haven’t worked out in months. Seriously, working out is extremely important to me, but I have been traveling an insane amount lately and I’m finding it very difficult to juggle the gym routine when I’m not home.