It may practically be summer, but this is no time to start slacking off—especially if your LinkedIn profile sports the word “entrepreneur.” In order to avoid getting stuck in a seasonal rut when it comes to growing your small business, our founder, Taylor Sterling, is here to share her own perspective on making the most of every facet of her professional life. Read on for five easy and effective tips for boosting your business, many of which can be crossed off your list in 10 minutes or less!
1. Revisit Your Business Plan
Every working gal needs to have a current and updated business plan in place so she can always set new, achievable goals. So many business owners create a business plan when they first launch a business, but forget to revise it as they go. Your biz plan should be a living, breathing document that you’re always tweaking as the business grows.
2. Update Your LinkedIn Profile
I love using LinkedIn to stay connected with fellow business owners and industry professionals, but having an outdated LinkedIn profile is like inviting people to a party before you pop the Champagne! Here are a few quick updates you can make to your LinkedIn profile that will help it look its best:
- Use a professional headshot: Please don’t take that group shot from the club the other night and crop out your girlfriends just because you looked good. Adding a profile photo gets your profile 21x more views!
- Craft a cohesive personal summary with keywords: Beef up that personal summary with a list of your skills, talents and achievements so others reading it can understand the value you add to your company. Aim for 40 words or more!
- Check out the LinkedIn Jobs page: I find it helpful to see what jobs are popping up in my industry and stay in-tune with what’s available.
- Network your way in: Engage with existing contacts and connect with new contacts. You never know what new opportunity a connection can lead you to! The person you just met at a networking event or conference could become your next client or business partner.
3. Take An Online Class
Summer is the perfect time to learn a new skill you need for business. Business tends to be slower during the summer for most entrepreneurs, so use that downtime to learn something new or focus on growing a skill you already have. You can use LinkedIn Learning to see all of the interesting courses it offers.
Every working gal needs to have a current, updated business plan in place so she can always set new, achievable goals.
4. Revamp Your Professional Wardrobe
Whether you’re meeting one-on-one with clients, going to a networking event or just grabbing coffee with a potential new vendor, it’s so important to always look your best. We’re loving the new J.Crew Wear-to-Work line because it’s classic, professional and super versatile.
5. Connect With Past Clients
Make sure that you’re consistently sending thank you notes (or even just emails) to check in on past clients. Keeping the momentum going where your client relationships are concerned is key for growing your business. Ask if they have any questions or suggestions for you. You’ll be surprised how this small gesture can foster relationships and help build repeat business. Utilize InMail in LinkedIn to stay connected with your clients!