We are still trying to figure out the allure of French “It girls,” and what makes them so cool. Maybe it’s their effortless, minimal approach to beauty (somehow it takes us forever to achieve that lived-in next-morning hair), or the way they make a simple combo like jeans and a blouse look so chic. When we think about a French girl wardrobe for spring, the pieces are all pretty straight forward: High-rise jeans, button-front blouses, cropped pants and straw totes. Maybe it’s not so hard to achieve the look of French “It girls” after all?
We’ve done some research and here are the 6 brands that the French “It girls” seem to favor…
Image above via Jeanne Damas’ Instagram
Leon & Harper: Established in 2010, the Leon & Harper collection exudes a carefree and casual vibe— think feminine dresses that pair easily with sneakers, cropped pants and really pretty midi skirts.
Sézane: By now, you’re likely aware of our love for Sézane (did you catch Taylor’s trip to Paris with the brand here?)—and the French set clearly shares the same feelings. The brand just expanded into the U.S., opening its first state-side store in New York City last year.
Rouje: When a brand is started by a French “It girl,” in this case Jeanne Damas, you know it’s going to be good. Rouje exudes that cool French ’70s vibe—think wide-leg pants, button-front blouses and the perfect straw bags.
Bonjour Coco: Made famous by Jane Birkin in the 1970s, the straw basket bag has seen a major comeback in the past few years. Though there are loads of shops offering this style (Ebay and Etsy are great resources), this small brand seems to be the preference of many French “It girls.”