Whether you’ve been toying with the idea of starting a side hustle or have been well on your way to making the leap into entrepreneurship, having a small business means you’re in charge. All of the big decisions fall on you. If you need to get the word out about your products or services, it can be difficult to figure out where to begin. That’s why I want to share with you how to pitch your small business the right way.
Lay It All Out
Before you even begin reaching out to potential media/partners, it’s important that you have all of your information and goals aligned. Do you have a media kit or an elevator pitch ready? If not, this is where you should start before anything else. A media kit will have all of your essential information in one place rather than scattering to answer various questions in back-and-forth emails. And your elevator pitch will relay your goals as well as your accomplishments.
Make a Wish List, But Stay Realistic
You need to be realistic about what people and brands you are looking to collaborate with. Think about the benefits for both of you, and how your missions and goals align. Make a list on a spreadsheet, and organize it so that you have contact information and personal notes whenever you need them.
Create a Template
Now, let’s be clear. The more personal the pitch, the better chance you have of solidifying a relationship with whoever it is that you are trying to make contact with. However, this doesn’t mean that you should spend hours writing a few tailored emails here and there. Take your time to create a template, and when you’re ready to reach out, you can tweak it in all of the right places to fit your contact.
How exactly does one create a relationship? Well, certainly not by making one initial point of contact and then hoping for the best. Just like any true relationship, you need to put in effort, and be sure to follow up. This will also show that you are persistent and serious about pitching your business.
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