The better part of the past decade has been dedicated to the buzzword “minimalism.” But over the past couple of years, maximalism has been making a resurgence. Maximalism is the antithesis of minimalism. I like to think of it like minimalism’s sassy little sister. Remember when Jessica Simpson was at the height of her popularity and her little sister Ashlee dyed her hair jet black to separate herself from the Simpson brand? It’s kind of like that.
The basic philosophy of maximalism is “more is more.” It’s different than statement dressing. Maximalist fashion is loud prints and bright colors, yes, but it’s about more than that. It’s about adding those extra embellishments and adding that extra layer…and then adding one more. Maximalism isn’t a new fashion concept, but it’s certainly making a comeback after several years of minimalism.
The pendulum has swung once again, and some designers are moving away from the minimalist trend and fully embracing all the “beauty in excess” that maximalism has to offer. But why? One of the things that can most likely be attributed to this shift is the sign of the times.
If 2017-2018 has been anything, it is the season of self-expression and gender ambiguity. We’re meeting so many new beautiful faces who express themselves through fashion, art and culture. That movement has especially gained momentum thanks to social media, allowing for a larger reach and a community of support.
The rise of minimalism is most likely what contributed to the Chapter 11 for (probably) the most popular and accessible maximalist brand, Betsey Johnson, in 2012. But just like Betsey, new designers like my favorite, Molly Goddard, have a penchant for all things ruffled, smocked and embellished.
Social media definitely contributes to the rise of maximalism as well. Let’s be honest, it’s way more fun to follow brands like Shrimps and ban.do than more muted and demure accounts. The dominance of visual marketing platforms has been essential to the resurgence of popularity for maximalism.
While we don’t know how long this wave of maximalism will last, we’ll just sit back and ride the wave. The brightly colored, smocked, embellished, ruffled, layered, glittery wave.
shop maximalist fashion:
Loved this post?
Subscribe to Glitter Guide to receive the latest blog posts, creativity resources and shopping recommendations delivered straight to your inbox each Sunday 💌