If it’s not obvious already, we love trying new beauty products. I always have an eternally long list of new products I want to buy. Well, now you can add some beauty buys to your wish lists because we rounded up some of the most fun new beauty brands around right now!

Flesh – The coolest indie-like beauty brand that’s actually owned by Revlon and was started by the founding editor in chief of Allure magazine (so you could definitely say it has some street cred). Although not brand spanking new, it did launch just this past summer and already has some fan favorites. The best part? It won’t break your bank.

What you need: Firm Flesh Stick Foundation

Esker – This natural beauty brand just launched in 2018 with some amazing body washes and oils. The natural ingredients moisturize skin while also helping you smell amazing.

What you need: Restorative Oil

Kaja – This Korean beauty company just launched at Sephora this past September. Kaja means “Let’s Go” in Korean, which fits the brand’s fun little products that are easy to grab and apply.

What you need: Mochi Glow Bouncy Highlighter

I Dew Care – Fairly new to the Korean skincare game, I Dew Care will have you falling for its packaging—and products. The brand helps make skincare fun again!

What you need: Disco Kitten Peel-Off Mask

Ohii – Urban Outfitters launched its own beauty line and it’s as cute and cool as you’d expect. The simple packaging and fun-to-use products will make you an immediate fan.

What you need: Lip Jelly

Aether Beauty – This brand created the first zero-waste eyeshadow palette in the makeup industry! Also, the brand is vegan, cruelty-free, use organic and fair-trade ingredients, and the products are infused with crystal gemstones. Need I say more?

What you need: Rose Quartz Crystal Gemstone Palette

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Check out How To Revamp Your Beauty Routine For The New Year and 8 Hairstyles We Want To Try In 2019 for more beauty ideas to try out this new year.