I’m too lazy to actually look at my very first Instagram, but if my memory serves me, it was 2011 and likely a blurry picture heavily filtered with sepia orange tones. Thankfully, my photos have gotten better, and like my style choices, Instagram has changed a lot since the early days. Possibly the biggest change is our relationship to it.
Instagram has become big business. It’s a full-time job for a lot of people and is crucial for many businesses. It’s also become a social marker. Some people use it make assumptions about one’s success, happiness, creativity, and popularity (just to name a few). Except these assumptions hardly have real merit aside from seeing likes and engagement — which even those can be smoke and mirrors. It’s harder to post pictures just for the sake of posting anymore. If your business benefits from Instagram than posting is usually ladened with pressure to beat the algorithm. With all these changes, many of us have struggled with how we feel about Instagram. I know I’ve had a really hard time deciding how I want to engage with it. Although I have found something that has reinvigorated my love for the app: a side account.
What’s a side Instagram Account?
A side Instagram account is any account that you’re doing “on the side.” Like a side project, it’s not your main gig. It can be a private account where you share pictures of your cat with your friends and family, the start of a new business idea, or just a place for pretty pictures that don’t make sense on your main feed anymore. I’ve had many side Instagram accounts over the years and I find them to be really fun and inspiring. My current side account is Lola Jayne, where I post images I’ve styled and art directed for work mixed with my mood board.
Why It’s Fun
The reason a side account is so fun is the relief of any pressure for it to do well. It brings back the joy of posting things that speak directly to me. Likes and engagement aren’t the main goal. It’s also great for those of us who loved IG for curating mood boards. That was always one of my favorite parts about the app— creating a visually appealing grid. Having a side account can be a great way to showcase things that aren’t as mainstream on IG and gives me the freedom to experiment with a new look and vibe.
No matter what the side account is for, it’s something that can boost spirits and creativity. Give it a try!
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