12 Beauty Products That Went Viral On The Internet

Even as a kid, I loved anything having to do with beauty. My favorite part of my job is that I have to stay on top of what’s new and hot. It’s my job to dive deep into Instagram’s discovery page, and Pinterest’s biggest searches. Believe me, it’s a lot more fun than it sounds.

What does it take for a product to go viral? Aside from having everyone and their mother talking about it, it should also be different from the status quo of ‘new launches.’ There may also be a good chance that it’s constantly selling out, or boasting a large waiting list. Here are some of the most recently gone-viral beauty products we can’t stop talking about.

e.l.f. Poreless Putty Primer

When Tatcha released its cult-favorite poreless primer, most of us weren’t able to shell out $52 on one beauty product despite it being a promising, first-of-its-kind item. Leave it to e.l.f. to break the mold with its Poreless Putty Primer, which now comes in three different finishes. Plus, it’s a fraction of the price at just $8.

Revlon One-Step Hair Dryer And Volumizer Hot Air Brush

Enough with the bad hair days. Who knew all you need was a one-step hot air brush to get your best hair ever. All at a much more affordable price than anything marked Dyson, and yet still very effective.

Milk Makeup Hydro Grip Primer

Hydrating and gripping? This primer is full of promises that it keeps! Plus, it uses hemp-derived ingredients that are good for the skin. Frankly, I love this primer and always switch between this and a poreless primer for my best makeup days.

Read Next:
Black-Owned Beauty + Wellness Brands To Know

Glossier Futuredew

This oil serum hybrid is anything but greasy. The slick formula is smooth and hydrating without adding any weight. It’s perfect for those days you want to rock a natural glow.

L’Oréal Paris Infallible Foundation

This lightweight foundation stands up boldly against any high-end foundation formula thanks to the coverage and long-lasting abilities. With 30 shades to choose from, there’s a good chance you’ll find the perfect shade for you.

The Ordinary AHA 30% + BHA 2% Peeling Solution

Forget the infamous ‘vampire facial,’ The Ordinary’s latest peel has been tested by so many beauty lovers, and delivers a spa-worthy peel. Just beware, it will look a little scary when you put it on.

COSRX Acne Pimple Master Patch

My boyfriend and I both swear by these pimple patches. I like to use them before bed, but he uses them during the day and at night. Either way, kiss your zits goodbye.

Olaplex No. 6

As someone who loves to experiment with her hair and constantly change colors, I can honestly say that Olaplex has saved my hair time and time again. It’s worth every penny if you have chemically treated strands.

MAC Glow Play Blush

A forgiving formula is critical for bouncy, creamy blushes. I love that I can use my fingers, a brush or a sponge to apply this blush, and it stays all day. For even better staying-power, top it with a matching blush powder.

Read Next:
6 Brilliant Beauty Hacks That Cost $0

Banila Co Clean It Zero Cleansing Balm

This cleansing balm removes it all without over-drying your skin. I usually use a mild wipe to take off some makeup, but use this balm to break down the bulk of it and rinse it off quickly. There’s no gross residue left on your skin like other balms.

Alleyoop Pen Pal

This is one of my essential travel companions. I love multi-pens in stationary, and now in beauty, as well. I love that various essentials with great formulas live in this useful tool that I can carry anywhere.

Beauty Bakerie Flour Setting Powder

I have to admit, many of us fell head over heels for the packaging, especially me. But I stuck around for the great formula. I love everything the brand stands for, but its reliable powder is by far my favorite.


shop this post:


Loved this post?

Subscribe to Glitter Guide to receive the latest blog posts, creativity resources and shopping recommendations delivered straight to your inbox each Sunday 💌

Author: Wendy Vazquez

Wendy is the Editorial Assistant here at the Glitter Guide. She has a background in PR and marketing, but her true passion is editorial. She enjoys all things beauty and lifestyle.