14 New Beauty Products We’re Excited About This April

Spring is always a really fun season for beauty launches, and April has been no exception. There are so many new products from brands we love to try out.

From colorful new palettes to innovative skincare, here are the new beauty launches we’re most excited about this month:

Kosas Brow Team

Inspired to create brow products with hero ingredient castor oil at the center, Kosas recently launched a trio of brow products, focusing on a formula that not only shapes, defines and holds, but actually helps support the health and growth of brow hairs. Everything Kosas makes holds a coveted space on our beauty shelf, but these new brow products are *chefs kiss*. 


Biossance Squalane + BHA Pore Minimizing Toner

A light, refreshing formula that detoxifies pores to leave them visibly smaller, with an overall smoother skin texture. The formula works quickly to dislodge dirt and impurities buried inside pores, while exfoliating away dead surface cells.


Dr. Loretta Tightening Detox Mask

We love any product that does the heavy lifting while we snooze. This new mask from one of our favorites, Dr. Loretta, not only refreshes and tightens skin while you sleep, but it also helps protect your skin from daily external aggressors like pollution and UV rays.


ORLY Superbloom Spring Breathable Collection

The new Superbloom collection is  filled with sparkling, sheer, iridescent corals, periwinkles, lilacs, a metallic green, and a creamy sky blue. It’s a one-step pigmented polish for fast, salon-quality manicures at home, no base coat or top coat required. 


Rahua Air Dry Spray

We’re always on the hunt for the perfect hairspray, one that’s not too sticky or heavy for finer hair. This new launch from Rahua gives just the right amount of weight and control while organic aloe and hibiscus flower smooth the cuticle and boost shine.


Tatcha The Silk Protective Setting Powder

This protective, talc-free setting powder contains silk extracts, which nourish skin and help hold in essential moisture, minimizing the look of dryness and flaking. It also helps blur pores, shield from pollution and blue light, and provide a translucent, radiant finish.


The Ordinary Concealer

Cult-favorite budget-friendly beauty brand The Ordinary is here with a new makeup launch this April. This new formula allows high pigments to look natural on the skin, and resists collecting in fine lines. Available across a 36-shade range. 


Tarte Brazilliance Overnight Mask Gradual Self-Tanner

This 2-in-1 sleep mask works overnight to intensely hydrate while building a streak-free, natural-looking tan. Don’t worry, it’s made from a stain-free clear gel for mess-free application and protecting your pillows. Hyaluronic acid, avocado and sunflower oil leave skin looking smooth, supple and hydrated.


Olaplex No. 8 Bond Intense Moisture Mask

Infused with patented OLAPLEX bond-building technology, this highly concentrated reparative mask adds shine, smoothness and body while providing intense moisture to treat damaged hair.


NARS Summer Solstice Eyeshadow Palette

Nine vividly warm shades. One sultry palette. This collection is rich in bronze and golden tones, perfect for summer days. 


ILIA Blue Light Filter Setting Spray

You know it’s 2021 when our beauty products start protecting against long days spent at the computer! This 3-in-1 mist hydrates, sets makeup and helps protect skin from blue light and pollution. 


Chi Vibes Wave On Multifunctional Waver

 Create everything from mermaid waves to ’80s crimped styles *and* loose curls with the Chi Vibes Wave On Multifunctional Waver.


Farmacy Filling Good Plumping Serum

This powerful, visibly skin-plumping and micro-filling serum hydrates and smooths the look of wrinkles with hyaluronic acid and vegan collagen peptides.


Caudalie Vinoperfect Brightening Glycolic Night Cream

Suffering from brown spots? This new night cream will help reduce the appearance of brown spots, whatever their cause: sun, acne, age, pregnancy. It acts as a gentle peel during the night, revealing visibly fresh and luminous skin in the morning. Night after night, the look of brown spots is visibly reduced, the skin texture smoothed and the complexion looks more even.

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Author: Samantha Welker

Samantha Welker is the business manager at Glitter Guide. She has an Master's in Corporate Finance & Sustainability from Harvard Business School but prefers working in the creative industry. She also hosts a weekly business podcast for creative women called Pretty Okay Podcast. She loves spending time with her husband and her son, Rocky, in sunny San Diego. Follow along on Instagram