After leaving behind her fast-paced corporate job in the fashion industry, Adrianne Betz found her niche in baby gear while caring for her son, Aden. So she traded her high heels in for a sewing machine and set to work creating her own line of fashionable baby items for boys. Just two years later, Adrianne’s small business has evolved into a unisex baby and mama fashion brand called Little Adi + Co. The company is all about creating fashionable yet laid-back items for trendsetting littles, and the home of its founder is reflective of this modern sentimentality. Cool neutrals, chic textures and plenty of soft patterns fill Adrianne’s coastal home, creating a relaxed atmosphere and the perfect place to gather inspiration—and to run after two little ones! Check out the photos below to see more of this fashion-forward entrepreneur’s family-friendly pad.
Want more home tours? Check out Jen Smith’s Boho, Family-Friendly Home or The Creative And Retro Home Of Woodnote Photography.
Tell us about your shop Little Adi + Co. What is it about the world of kid’s clothing that captured your attention?
In my former career, I had the opportunity to design for multiple global brands, and right before we moved to Charleston, South Carolina from New York City, I worked for a large-scale children’s corporation, and had the absolute best time. There’s so much less pressure! Kids are just fun. They’re fun to design for. They’re inspiring and simplistic. By the time I had my first son, I knew I wanted something more fashion forward than the usual pastel onesie, and I just couldn’t find it. That’s when I got brave, broke out my sewing machine and decided to work for myself.
How has motherhood changed your life for the better?
Becoming a parent is a life-changing experience—it changes your priorities, your commitments and even friendships. For me, becoming a mom has helped center me and has given me the drive to be the best version of myself that I can be for my kids. I’ve found the courage to do things I may have never done, and it has forced me to find that work/life/family balance that wasn’t so important to me before. I’ve learned to let things go faster, to savor every moment and there’s no such thing as a day off!
What special ways have you integrated your sons’ style into your home?
When planning for kids, I wanted to make sure they didn’t over-run our home with their toys and things, but I also understood that our house was not going to be kept pristine. My aim is for comfort and beauty in our home. After all, people actually live here!
The most important way I integrated my boys into our space was to have tons of storage that was easily accessible for them. They have free rein of our main living area, but nothing is stationary so cleaning up is a breeze. All of our furniture is kid-friendly. A scratch or dirty hand is no problem! I also keep our living areas pretty minimalistic so that, with some minor rearranging, we’re able to have our living room serve as a great space to entertain both kids and adults.
What’s something that we will always find in your fridge?
Wine and cheese. You never know when you’ll be stuck inside on a rainy night, or who might be coming over!
Describe your home in three words.
- Bright: I consider our home to be pretty cheerful, fresh and breezy. One of the main reasons we bought this house was because it gets the most amazing natural light. It’s definitely a mood-booster!
- Noisy: It’s rarely ever quiet in here—especially with two toddler boys running around—but I wouldn’t have it any other way.
- Comfortable: Houses were made for living. I’m a perfectionist, through and through, but above all I want our home to not only look pretty, but also be casual and inviting. There is nothing better than neighbors hanging out and kids running around. It’s what life is all about!
What’s your one mom indulgence?
An afternoon with just some macaroons and me after a successful salon day.
What is your favorite activity to do as a family?
We love doing so many things: going to the beach, exploring the aquarium or local parks, trying out new restaurants—even dance parties in the kitchen or just relaxing at home together. As long as we’re having fun as a family, it’s really just all about the memories we get to make.
Heirloom bear blanket // Map print // Crib sheet // Crib skirt // “Plus” quilt // Road rug (similar found here) // Polka dot rug // Dreamcatcher // Striped bins // Flash cards // Nursery rhyme blanket
All-time favorite mommy brand? All-time favorite kid’s brand?
Since I’ve become a mom, I feel like answering this question is so much harder! Before and after kids, the brand that I’ve always stayed loyal to is Zara. I also really love to shop Zara for the boys’ essentials. There are so many great brands that I shop for my kids, but Bobo Choses can just take all of my money. They never disappoint.
“I would gladly drop a pretty penny on ______”
A tropical vacation!
What’s the first app you click into every morning?
Text messaging. It’s usually an emoji-heavy “Good morning” text from my husband, who leaves for work before I wake up. It’s always a nice start to the day.
Which item in your home holds the most sentimental value to you?
No question: my wedding dress. So many memories soaked into it (quite literally!) from our wedding in Mexico in June 2011.
We love the bright yet neutral scheme of your home! How has your coastal locale influenced the overall design of the house?
Charleston has so many great influences, and it definitely inspired the southern coastal/farm chic design for our home. I really believe the space dictates for itself, so when I’m decorating, I try to let it just come together, working with what we already own and finding pieces that bring some fun and eclectic design elements to the room. I think I would have been doing this home an injustice if I went against its natural, free and breezy look.