Katya & Her Home
There’s no denying that it takes a go-getter mentality and a lot of courage to leave a career and start your own business. As a fearlessly inspiring mother and the co-founder of heymama, an online destination for trend-setting mamas, Katya Libin is equipped with both. Katya’s ultimate goal? To set out to create a space from which she and heymama co-founder, Amri Kibbler, could share meaningful content and experiences that would enable a seamless intersection between career and motherhood.
Today, there’s no denying that Katya’s brand brings women together in a way that is both meaningful and inspiring. Heymama encourages women to embrace the joys of motherhood and champion who they are as individuals, businesswomen, creatives and much more. Katya’s intelligence, depth and unfailing dedication to support women in all stages of their lives makes her someone young women can look up to.
Suffice it to say, after learning that her creative skills permeate all facets of her life (from work to personal) we jumped at the opportunity to tour Katya’s cool New York City apartment. Her style is notably bright and cheerful, while also unabashedly feminine. The space features geometric shelving, fur pillows and eclectic artwork that we can’t wait to pull inspiration from. Read on to learn more about how Katya’s business came to be, and how she balances her life as a savvy business woman and mother to a vivacious 3-year-old daughter.
Give us a little back story on your site heymama.co! When and why did you launch it?
The idea for heymama started with a playdate between me and co-founder Amri Kibbler. We met through our little girls when they were three months old and we had no mom friends (not kidding). It felt as though everyone had their cliques and all of our friends had either moved away or were still very much enjoying New York City nightlife. Once we found each other, it was like finding a friend soulmate, and our daughters are best friends now, five years later.
I vividly remember sitting on a frog statue at McCarren Park in Brooklyn with Amri. Funnily enough, I was trying to help her come up with a name for her blog. We were almost sold on “youlookradishing.com” (she loves to cook), when we had a breakthrough ‘duh’ moment and said, “Why don’t we create a community for interesting mamas?” At the minimum, we thought we’d have some cool people to have a glass of wine with, and instead what we discovered was a our calling.
What’s the site’s mission?
The mission is to connect, inspire and enable creative and entrepreneurial mamas to pursue their dreams beyond motherhood. We’re passionate about creating content and experiences for mamas that help them along their ride. It’s not an easy one and having women that push and motivate you—or who just simply “get it”—is so helpful.
If you had to name one thing about heymama that makes you smile, what would it be?
Having something to do with creating that real sense of community and belonging that we all crave makes me smile. I get a lot of joy from sharing someone’s story and making their day, or sending an email introduction I know will bring together such great people. Anything that gives back makes me feel best.
Who are your mommy muses?
Great question! My mama is my muse. She pushes me to set the bar high, and never compromises her style or grace, no matter what. Other than that, I’m really inspired by mamas like Marcia Leone from @notsomumsy, Aden + Anais CEO Raegan Moya-Jones, my co-founder Amri Kibbler (she seriously is still one of the most inspiring mamas I know) and Alli Webb of The Dry Bar.
How would you describe the design aesthetic of your home?
Eclectic, modern and feminine.
Go-to mama-on-duty outfit?
This summer, it’s been a denim overall romper thing that I’m obsessed with. All year-round, it’s ripped jeans, a white tee and bright-colored slip-ons.
We’re passionate about creating content and experiences for mamas that help them along their ride. It’s not an easy one and having women that push and motivate you—or who just simply “get it”—is so helpful.
What do you love most about your home?
I love this gorgeous painting I got at an affordable art fair—it’s a showstopper.
Any tips for taking photos of energetic little ones?
Candy?! But mostly lighting and making them have fun with it. My daughter is very dramatic, so when I let her express herself, she shines.
Stripes or polka dots?
Super tough call, but I have to say polka dots.
Name your dream/fantasy heymama collaboration.
We’d love to partner with Nike on our #stronglikeamama series, where we get mamas going physically and professionally with curated events around the country, spotlighting amazing businesses run by women. It would also be incredibly fun to partner with Jessica Alba—we’re big fans of hers.
What were your goals and inspirations when designing your home?
My goals were to make it feel cozy, yet like me. I love color, except for in the bedroom where neutrality rules. As for inspiration, I was on Instagram and Pinterest constantly! It’s not fully finished yet, but I’m close to buying a new dining table and working on a fun project with Lili for our hallway to show off all of the art we create together.
What do you love most about living in New York? Where do you always make it a point to take your visitors?
I’m from New York, so to me I love having my family close by. The city is also the greatest accessory. Any night can be magical, depending on who you’re with and where you are, and there is a certain charm and energy here that is so special.
Favorite breakfast for hectic mornings?
Clark’s Restaurant on my corner! Best. Diner. Ever.
Describe your personal style.
Downtown-chic and feminine.
The city is also the greatest accessory. Any night can be magical, depending on who you’re with and where you are, and there is a certain charm and energy here that is so special.
How do you manage juggling your schedule around your little girl?
It’s a challenge, but I always try to prioritize her first and I know everything else falls into place. I take off Wednesday afternoons after 3 p.m. to pick her up from school, and this has been really special. It’s something I know I’ll never regret doing, even though it sometimes feels stressful to pull away. Totally worth it though.
What’s one piece of advice you would give to new moms trying to navigate life, work, marriage and motherhood?
Be compassionate to yourself. You are the love.
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