13 Wellness Products With A Serious Cult Following

Every year, it seems like there’s a new influx of products from companies both new and old. It’s hard to cut through the noise and find the ones that are actually worth your hard-earned dollars. If you’re like me, and word-of-mouth and personal recommendations are big selling points for you, you’ve probably bought a few cult-favorite products in your day. These 13 wellness products have a serious cult following thanks to loyal and devoted customers, so you know they’ve got to be good!

Vitruvi Essential Oil Diffuser

There are hundreds of essential oil diffusers out there to choose from, but this is the one on everyone’s wish lists. It’s so pretty you might not even remember it’s actually for your wellness.


Golde Original Golde Turmeric Tonic Blend

Turmeric is widely acknowledged as a superfood with a whole host of positive health benefits. This delicious tonic makes it easy to get your daily dose!


Skinny & Co. Oil Pulling Kit

Oil pulling has a lot of positive health benefits including improved breath and gum health. This kit from Skinny & Co. is definitely one of the most popular on the market.


HAY Toothbrush

A toothbrush so minimalistic and pretty it’s actually sold at The Museum of Modern Art.


Fur Oil

Over the past few years, the product and the packaging have become iconic. Known for its blend of grapeseed and jojoba oils, it helps soften and condition *down there* and protects against ingrown hairs.


Saalt Menstrual Cup

Menstrual cups are all the rage right now, and Saalt pretty much has been dominating since day one. These are a great eco-friendly alternative to disposable products like tampons or pads and are also free of toxic chemicals.


Pursoma Detox Beauty Dry Brush

Dry brushes are highly saturated in the wellness market. Pursoma’s detox dry brush is easily the most popular thanks to its ethically harvested jute fibers and easy, hand-held size.

Briogeo B. Well Organic + Cold-Pressed Castor Oil

Beauty and wellness buffs are obsessed with this nutrient-packed castor oil to help hair growth.


Moon Juice SuperYou Dietary Supplement

Moon Juice is known for its adaptogen supplements, but right now, everyone is talking about SuperYou. The herbs in each capsule are shown to help reduce the signs and effects of stress and help improve energy, mood and focus.


8G Greens Dietary Supplement

Let’s face it, getting your daily amount of suggested greens each day can equal a lot of salads. One tablet has as much vitamin C as six oranges, as much vitamin B5 as 15 cups of broccoli and as much B12 as seven cups of milk.


The Good Patch

The wellness industry is all about CBD and hemp products right now, and these discreet patches are a hit among wellness junkies. Hangover? There’s a patch for that. Insomnia? There’s a patch for that.


Copper Tongue Scraper

Few people had even heard of a tongue scraper five years ago, let alone a pretty copper one. Copper is known for its antimicrobial properties, and tongue scraping eliminates bad breath, prevents cavities, improves internal organ function and aids digestion. 



The wellness industry is making a sizable sustainable shift, so that means creating products with less waste or that are biodegradable. Cocofloss was created by a dentist who wanted to make flossing more enjoyable. Mission accomplished.


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Author: Samantha Welker

Samantha Welker is the business manager at Glitter Guide. She has an Master's in Corporate Finance & Sustainability from Harvard Business School but prefers working in the creative industry. She also hosts a weekly business podcast for creative women called Pretty Okay Podcast. She loves spending time with her husband and her son, Rocky, in sunny San Diego. Follow along on Instagram